A fashion launch is an exciting time! From the opportunity to spruce up your wardrobe to then having the excuse to find the perfect matching accessories, people eagerly wait for their favorite fashion brands’ new arrivals to launch on the market.
While this may seem like good news for fashion brands as they can expect an influx of customers, this is only true if they pay proper attention to their marketing. Unfortunately, simply releasing a killer fashion launch is no longer enough – if you don’t market it, the results aren’t going to be there. And what better place to advertise your clothing brand than on Facebook?
Here’s how you can promote your fashion brand’s new arrivals on Facebook:
1. Have a Story Countdown
Countdowns aren’t just fun, they’re also great for remembering things and creating hype. To do the same for your fashion brand’s new arrivals, you can have a countdown on your Facebook stories. Start about ten days before the launch of your new pieces and have the first few be teasers of what’s to come.
To elevate your countdown, you can also add special giveaways or offers in between the days. Ideas could include a discount code, a special prize along with your first purchase from the new launch, and early access to the new arrivals. Better yet, encourage people to have their own countdowns on their social media profiles to increase your reach.
2. Don’t Forget the Posts
Of course, one of the simplest – and most effective – ways to market your clothing brand’s new arrivals on Facebook is through Facebook posts. The key is to make your posts attractive and engaging so that they stand out from the crowd. And for that, you can turn to PosterMyWall with its range of stunning fashion poster templates.
Not only is the platform beginner-friendly, but it’s also free to use, helping you create Facebook content without breaking the bank. As for the content itself, you should split your posts into two categories – static posts and video content. Your posts and videos can show teasers and sneak peeks of the new launch, behind-the-scenes action of getting everything ready, and even suggestions for where you can wear the outfits. Of course, you can also add a fun twist and give people the chance to win giveaways.
3. Bring in Some Influencers
Influencers aren’t just for Instagram – they’ve got a place on Facebook too. Partnering with Facebook influencers can help skyrocket your new launch and create desirability around it, making it the hot item on everyone’s to-buy lists. Start by shortlisting some influencers that you want to work with – for a fashion brand, you can look into trending fashion, lifestyle, and beauty influencers.
Once you’ve made your pick, you can reach out to these influencers with a partnership proposal that states the terms of your work. You can have the influencers wear your clothes and post pictures on Facebook, post special discount codes both on their public pages and their community groups, and even announce a visit to your store on launch day. In return, you can offer monetary compensation or free clothing depending on the influencer itself.
4. Create a Launch Event
One of the best ways to market something on Facebook is to create an event around it. Facebook events are great for exponential growth as once people mark attending, the event becomes visible to their entire friend list.
Creating an event on Facebook is simple. Start by going into the events tab, click on Create, and select the Public Event option by clicking on Privacy. Once done, you can fill in the details for your event such as the date, time, description, and event format. You can even add a cover photo to correspond with your event and draw in more people. Once you launch the event, people can then mark themselves as attending or interested, creating publicity around your new arrivals and having people eagerly wait to get their hands on them.
So, if you’re looking to promote your fashion brand’s new arrivals on Facebook, then these tips and tricks are your go to. Just be sure to make adjustments according to your fashion brand and audience, and you’ll be good to go.
Iskra Banović is our seasoned Editor-in-Chief at Blufashion. She has been steering the website’s content and editorial direction since 2018. With a rich background in fashion design, Iskra’s expertise spans across fashion, interior design, beauty, lifestyle, travel, and culture.
