BoF Careers Community Event: Incorporating Generative AI into the Fashion Workplace
In Paris, members of BoF Careers’ executive community gathered at Hôtel Plaza Athénée for a presentation on the future of generative artificial intelligence, or gen AI, in the fashion workplace.
BoF Careers’ exclusive presentation and networking event at Hôtel Plaza Athénée. Pictured from left: Robin Mellery-Pratt, BoF’s head of content strategy; Charles Jones, associate director of business development; and Shenel Wickramaratne, senior associate of content strategy. (Pierrick Rocher/BFA.com)
McKinsey & Company estimates that gen AI could add up to $275 billion of economic potential to apparel, fashion and luxury sectors’ operating profits. As a result, 73 percent of fashion executives expect to prioritise gen AI this year, as cited in BoF and McKinsey’s State of Fashion 2024 report.
Presented by The Business of Fashion’s head of content strategy, Robin Mellery-Pratt, and senior associate of content strategy, Shenel Wickramaratne, the BoF Careers event distilled the key insights from BoF Careers’ latest white paper — Incorporating Generative AI Into the Fashion Workplace, to provide tangible industry intelligence to its careers community.
BOF Fashion executives cocktail Adrien Le Masle, talent acquisition officer at Louis Vuitton and Millie Aoki de La Valette, head of creative talent acquisition at Louis Vuitton. (Pierrick Rocher/BFA.com/Pierrick Rocher/BFA.com)
BOF Fashion executives cocktail Irene Rossi, group employee engagement senior manager at Kering, Louise Caro, employee engagement and employer brand director at Kering, Scarlett Zhang, regional employee engagement supervisor at Kering, and Tatiana Orozco, WW talent acquisition manager at Saint Laurent. (Pierrick Rocher/BFA.com/Pierrick Rocher/BFA.com)
BOF Fashion executives cocktail Sofia de Sayve, global head of talent acquisition at Christian Dior Couture, and Conor O’Sullivan, global talent manager of early talent at Christian Dior Couture. (Pierrick Rocher/BFA.com/Pierrick Rocher/BFA.com)
BOF Fashion executives cocktail Sadr Benslimane, e-commerce director at Rabanne. (Pierrick Rocher/BFA.com/Pierrick Rocher/BFA.com)
BOF Fashion executives cocktail Kristina Niceski, senior manager of EMEA talent at The Estée Lauder Companies. (Pierrick Rocher/BFA.com/Pierrick Rocher/BFA.com)
BOF Fashion executives cocktail Johanna Dray, senior talent acquisition manager at Coty. (Pierrick Rocher/BFA.com/Pierrick Rocher/BFA.com)
Robin Mellery-Pratt, head of content strategy at The Business of Fashion and Shenel Wickramaratne, senior associate of content strategy at The Business of Fashion. (Pierrick Rocher/BFA.com)
Trusted by over 300 of the industry’s leading companies including Tiffany & Co., Aesop, Tory Burch, Ralph Lauren and Gap Inc., BoF Careers offers access to a highly-engaged, global talent pool across all levels of seniority, encompassing a vast range of industry disciplines, with over 125K monthly active users.
