Bvlgari just made a very rock ‘n’ roll move by announcing Damiano David as their newest Global PR Ambassador, and honestly? This partnership makes perfect sense.
The Måneskin frontman (and now solo artist) has been captivating audiences worldwide with his fearless stage presence, signature raspy vocals, and impeccable style. Whether he’s headlining festivals, collaborating with music legends, or stepping out in a killer Etro suit, Damiano embodies the kind of unfiltered confidence that luxury brands love—and Bvlgari clearly wasted no time in making it official.
Jean-Christophe Babin, CEO of Bvlgari Group, summed it up perfectly: “We admire his powerful voice, magnetic stage presence, and unique style. We share the same hometown, Rome, which has always been a source of inspiration for all our creations.”
That last part? Key. Because while Damiano is a global star, he’s also a proud Roman, and there’s something special about a brand like Bvlgari, with its deep Italian roots, linking up with someone who carries that same cultural legacy.
And Damiano himself couldn’t have put it better when he said, “Jewelry is a magnificent and genderless accessory that I have always loved to wear.” We’ve seen him effortlessly rock pearls, layered chains, and statement rings, proving that jewelry isn’t just for red carpets—it’s an everyday power move.
So, what does this mean for us? Expect Damiano to bring his signature edge to Bvlgari campaigns, red carpet moments dripping in diamonds, and hopefully some daring, gender-fluid styling choices that push luxury into the future.
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