From Balenciaga’s cinematic campaign to Bad Bunny’s Calvin Klein takeover, which left the internet in a feral frenzy, this week’s fashion drops are wild. Expect Y2K nostalgia, floral explosions, and sustainable collections, all served with a side of glamour. Keep reading to get all caught up.
Balenciaga’s Star-Studded Screen Test Campaign
Lights, camera, Balenciaga! Captured by fashion’s favourite photographer Nadia Lee Cohen, the latest Balenciaga Summer 25 campaign reimagines classical Hollywood costume tests. With a fabulous cast including Wonderland Winter 2024 cover star Mark Eydelshetyn, Linda Honeyman, Kyle MacLachlan, Rachel Sennott and more, the stars are transformed into classic cinematic tropes, not without a subversive Balenciaga twist, of course. The Socialite, the Femme Fatale, the Artist – they strut and pose, accompanied by archival screen test narration. Every stitch told as story, and every pose is a performance. And let’s not forget about the accessories: Rodeo bags in mineral green, grey, and almond, alongside the recently debuted Rodeo Sling Pochette. We also see key footwear styles, like the Basketball Sneaker and clogs from the Scholl collab. It’s a moment of dressing up, playing pretend, and turning every moment into a scene.
Steal Devon Lee Carlson’s Style With Reformation
Reformation’s it-girl saga continues. This chapter? Pure Y2K gold. Devon Lee Carlson has sprinkled her magic dust on the LA-based sustainable label, designing a 20-piece collection, set to launch on March 31st. Let’s be real, who doesn’t want to raid Devon’s closet? She’s the epitome of cool, the kind of girl you imagine blasting Madonna’s “Ray of Light” while pregaming for a night out. This collection is like having Devon as your personal stylist – think animal print dresses, custom tees, and low-rise jeans that scream main character energy, all crafted from sustainable fabrics.
Marc Jacobs x Stephen Sprouse Is a Neon-Drenched Love Letter
Are you ready for this one? The legendary Stephen Sprouse x Marc Jacobs tote is back, totally throwing subtlety out the window. First released for the brand’s 40th Anniversary collection, the electrifying bag is resurrected as a neon-drenched love letter from Marc to the late, iconic Sprouse. Fronting the campaign, is none other than supermodel Adriana Lima, who, for the occasion, was styled by the inimitable Alastair McKimm and captured by Nick Newbold, proving this bag is more than an accessory, it’s a moment. And rightfully so! A “Grant Me The Serenity To Chill” quote, unearthed from Marc’s own archives, is the mantra seen plastered across the accessory, in a graffiti-style. Grab before it vanishes again, because trust us, this pink dream is destined for legendary status.
Madga Butrym Blooms With an H&M Collaboration
Prepare for a floral frenzy! The luxury ready-to-wear brand Magda Butrym celebrates femininity with its H&M collab. Leaning on its signature blend of delicate and dangerous, the collaborative collection feels less garden party, and more gothic romance. Rich reds, passionate pinks, and deep burgundies swirl across mesh dresses, a visual ode to the rose’s duality. Even the basics get the Magda Butrym twist, as seen on rose-printed tees accentuated with shoulder pads, and tracksuits adorned with balloon hems. We also see the brand’s slavic heritage highlighted through pieces such as the floral-decorated headscarves. The standout piece of the collection? A crochet lace gown, drawing attention to Magda Butrym’s 10-year anniversary as a leading icon of contemporary fashion. It’s a call to embrace your inner rose – both soft and strong. Mark your calendars for April 24th, because this wearable bouquet of pure glamour of a collaboration is set to drop then.
Sofia Richie Grainge Sees the World Through Hilfiger
No need to blink twice, that really is Sofia Richie Grainge and soccer-god Marco Asensio fronting Tommy Hilfiger‘s SS25 eyewear campaign. Radiating sophistication which simultaneously feels timeless and totally now, this campaign is a visual fest captured by photographer Alexandra Nataf. Quiet luxury’s 21st century it-girl rocks sleek sunglasses and optical frames, whilst Marco brings a sharp, refined edge, proving that even stadium-ready style can be utterly chic – after all, this is Tommy Hilfiger we’re speaking of. Smooth silhouettes, monogrammed details and those iconic red, white, and blue accents make up this collection, giving as a wink to classic Americana.
Chloë Sevigny Is Celebrated as the Icon That She Is in ECCO’s Latest Campaign
You know it’s a good day when ECCO drops a campaign featuring Chloë Sevigny, entitled “Icons that Last,” because that is exactly who she is. Celebrating the enduring cool factor, Chloë brings her signature blend of empowered, smart, and strong to ECCO’s hero pieces. Seen on the actor and style muse are the Biom C-Trail sneakers that can handle a downtown dash, Sculpted Alba sandal’s that have that minimalist elegance, and the Pot bag, pared-back to perfection. And yes, those Natacha Ramsey-Levi collab ballerinas are back, pulling a model off-duty look. With an emphasis on comfort and quality, this partnership is designed to keep pace with modern life, made for those who always do, and wear, things their own way, one stylish step at a time.
FENDI’s Patchwork Baguette Celebrates Creative Circularity
What could make FENDI’s most iconic bag, the Baguette, even more lovable? A production plan that amplifies waste reduction, for one. As part of the LVMH LIFE 360 program, and environmentally-progressive plan for the future of the fashion giant, FENDI reimagines and innovates the Baguette, with circularity in mind. Stitched from 11 Cuoio Romano shades in Tuscany, the new and improved bag brings together creativity and sustainability, without compromising its savoir-faire – in simpler terms, it’s a win-win on both sides of the coin.
Bad Bunny’s Calvin Klein Campaign Makes the Internet Go Feral
You haven’t stopped watching that campaign video, and neither have we. Linking up with Calvin Klein, Bad Bunny stars in the underwear brand’s latest campaign, in, you guessed it, just underwear. Captured by the legendary Mario Sorrenti, the campaign fuels the world’s thirst for Benito. Stripped back and unapologetically himself, Bunny dons the Icon Cotton Stretch, accompanied by a snippet of recent single “EoO.” Entrancing the whole world through the power of boxer briefs, Bad Bunny’s bringing the heat, and Calvin Klein’s delivering the goods.
Onitsuka Tiger’s Mexico 66 TGRS Is Giving Playground Chic
Onitsuka Tiger’s Mexico 66 TGRS just dropped, and it’s a footwear fusion that’s pure playground chic. This playful slip-on style is seen a slim, elegant silhouette, featuring flower-cut Onitsuka Tiger stripes. It’s the Mexico 66, but sophisticated. Forget choosing between style and comfort, these babies deliver both. The shoe, created in shades of disco silver, baby pinks and neutrals, is now available in selected stores and online.
Words – Isabella Ardeman
Content shared from www.wonderlandmagazine.com.
