Did you hear the news? Flip-flops are so back. Naturally, the biggest player in the game, Brazilian legend havaianas, has teamed up with an equally iconic star to mark the moment–enlisting Gigi Hadid as their new global ambassador.
“Brazil’s PR needs a raise,” a very good friend told me earlier this month. During the heat of Carnaval, the country’s biggest cultural celebration, every star, A-lister, and cool person you follow on Instagram seems to have recently touched down on the piping-hot, sandy beaches of Copacabana. Golden skin, striking tan lines, yellow and green bikinis, Brazilian-flag-engraved swimwear, breathtaking views… Rio is truly having its moment in the public eye. And while I, as a born-and-bred Brazilian, can’t help but roll my eyes and think ‘I told you so,’ I look forward to the aftermath of all these Carioca adventures and what they’ll actually mean for 2025’s Euro Summer: a flip-flop takeover. Or, more specifically, a havaianas-epidemic – because if there’s anything you want to borrow from the Brazilian je ne sais quoi, it’s how dedicated we are to our *chinelos*.
The legendary rubber soles have been a staple since the 1960s, slowly making their way beyond South America’s borders to become the fashion crowd’s go-to footwear. Crisp, colourful, comfortable – what else can you ask for when the temperatures hit their peak? And do you know who couldn’t agree more with me? Gigi Hadid, honey. “To be the havaianas global ambassador is surreal, and a bit nostalgic,” the supermodel and entrepreneur said, on the announcement of her newest partnership with the legacy brand. “Growing up at the beach, I can’t remember a time when I wasn’t wearing this summer staple. I’m very excited to be working with this team and I love that havaianas is making a comeback. I’ll make flip-flops work from Paris to New York to the beach.”
“Flip-flops are having a major moment. This summer staple has evolved from humble beginnings into being a celebrated fashion statement,” said Maria Fernanda Albuquerque, Global Marketing Vice-President for havaianas. “In this context, we are very proud and excited to announce Gigi Hadid as our new global ambassador. With the endorsement of this global fashion icon, we aim to elevate flip-flops to new heights of style and recognition.” Hadid will star in multiple havaianas’ campaigns, giving her fashion endorsement to the most beloved styles, such as Brazil Logo and Slim Point designs. It’s a flip-flopping-around girl summer!
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Content shared from www.wonderlandmagazine.com.
