If there’s one thing Gucci understands, it’s how to turn a campaign into pure art. Enter Keep It Gucci: The Art of Silk, a stunning tribute to the brand’s rich legacy of silk craftsmanship, fronted by Julia Garner. Captured by the legendary Steven Meisel, the visuals feel like a cinematic dream, with Julia embodying mystery, movement, and effortless allure.
Set against the moody glow of the city at night, the campaign transforms silk from a fabric into something far more ethereal—a language of self-expression. The way it flows, the way it catches the light, the way it moves with its wearer—it’s all about that ever-shifting balance between structure and softness.
And Julia? She was made for this. With her undeniable presence and sharp-yet-delicate energy, she doesn’t just wear the silk—she makes it part of the story. Gucci has once again proven that fashion isn’t just about clothes; it’s about emotion, artistry, and a little bit of magic.
Credit: Gucci
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