There’s a new jewel in Pomellato’s crown, and her name is Hande Erçel.
The Italian luxury jewellery house has announced the Turkish actress as their latest Brand Ambassador, and honestly, it feels like a perfect match. Hande brings a grounded elegance and magnetic charm. If you remember her from the 2024 Cannes Film Festival, then you already know that this is a woman who knows how to wear a look, not let the look wear her.
In Turkey, she’s revered as a full-blown style icon. Whether it’s street style, editorial shoots or red carpet appearances, Hande leans into a minimalistic, feminine aesthetic with an edge—think structured tailoring softened with romantic fabrics or sharp accessories that never overpower her. She knows the power of simplicity, and with Pomellato’s sleek, art-inspired jewellery, this pairing is bound to result in some effortlessly glamorous moments.
“As an artist before becoming an actress, I view the world through a creative lens… Wearing Pomellato feels like wearing art,” Hande shares. And it shows. There’s a natural synchronicity here—her refined sensibility mirrors Pomellato’s artisanal craftsmanship, while her modern femininity adds a fresh energy to the Maison’s legacy.
And it’s not just about style. Hande’s commitment to women’s empowerment makes her even more aligned with Pomellato’s values. She brings with her a strong, creative voice and a generation of fans who see in her both beauty and boldness.
As she joins fellow ambassadors Philippine Leroy-Beaulieu, Pilar Fogliati and Benedetta Porcaroli, we can’t wait to see how Hande personalises Pomellato’s signature Nudo pieces on the red carpet at Cannes next month.
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