Since joining Louis Vuitton in 2023, Zendaya has stepped confidently into her ambassador era, and now she’s the ultimate Mediterranean muse for the Resort 2025 campaign.
Lensed by Inez & Vinoodh, the visuals are drenched in Riviera sunshine and quiet luxury, with Zendaya towering like a sun-kissed goddess over postcard-perfect landscapes. The Italian coast never stood a chance. This isn’t just a fashion campaign—it’s an aspirational mood board for summer 2025.
The collection leans into that jet-set lifestyle with sunglasses that are more yacht deck than corner shop, sandals begging to be shown off at a beach club in Capri, and bags made for sun-drenched strolling. The Capucines is reimagined in wicker and soft leather, adding just the right amount of vacation chic.
Zendaya serves effortless elegance in every shot, whether it’s the open-back mini dress with delicate embroidery or a slashed-to-the-hip embellished knit that was clearly made for a dramatic breeze. The sunglasses? A nod to the House’s legacy, with gold hinges that mimic the locks of Louis Vuitton trunks—because heritage never goes out of style.
This is Louis Vuitton telling us that summer isn’t a season, it’s a state of mind—and Zendaya is its sun-drenched CEO.
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