Leave it to Zendaya to make a sneaker drop feel like a cinematic event. For Spring/Summer 2025, the actress-slash-global style icon teamed up once again with Swiss sportswear brand On — but this time, they’re not just showing off shoes. They’re giving us Zone Dreamers: a fictional film trailer that might just be the best sci-fi movie never made. Think drama, galaxy-jumping adventures, and futuristic fits… all in the name of fashion.
Directed by Nadia Lee Cohen, styled by none other than Law Roach, and starring Zendaya alongside her space-age co-stars, the campaign feels like Dune collided with a Vogue editorial. It’s sleek, surreal, and dripping in style — a dream world brought to life, where comfort meets couture in orbit.
Zone Dreamers introduces us to the Cloudzone sneaker, co-created with Zendaya herself, and the Studio Knit Bodysuit — both of which are a love letter to movement and ease. The Cloudzone in particular is that low-profile sneaker that’ll have you gliding through the city like you’re on air (or, you know, navigating intergalactic chaos with effortless style). The bodysuit, meanwhile, hugs in all the right places without sacrificing functionality. Sporty meets sculptural, and it’s a win.
Zendaya described the project as “a joy to create,” and it shows. There’s courage in the concept, creativity in the visuals, and that signature Zendaya charm throughout. It’s fashion with a narrative, and even though Zone Dreamers isn’t real (sadly), the vibes are very much tangible — and shoppable.
Between the bold visuals, cinematic concept, and genuinely wearable pieces, this campaign is another reminder that Zendaya is in a lane of her own. She doesn’t just wear clothes. She sells a story — and we’re always buying.
Credit: On
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