Disco curls are shaping up to be one of the biggest hair trends of the year, and in more ways than one. The look is literally giving larger-than-life ’70s-inspired volume, and now it’s A-list approved too: Emily Ratajkowski, Cardi B, and Khloé Kardashian all rocked the style in just the past week alone, so you can expect to see disco curls everywhere this spring.
It seems 2023 is leaning into a “more is more” beauty ethos, a stark contrast from previous years’ low-key trends like the “half wave” look and stick-straight length. “The ‘disco curl’ trend is giving extra, over the top, and bold, and it’s so exciting as a hair dresser to see,” Sarah Potempa, celebrity hairstylist and founder of The Beachwaver Co., tells Glamour. “We’re seeing such a large contrast between this style and tamer, sleek trends.”
As for what’s inspiring the bigger-is-better movement? Potempa points to the rise in beauty tutorials on social media. “On top of just feeling creative, social media has helped give tips and tricks surrounding hair care that has encouraged so many people to improve their hair care routines and begin to see real changes in the health of their hair,” she explains. “Once you have a system like that down, you can have so much more fun with styling your hair!” It’s true: Curling your hair is not unlike riding a bike in that way.
Equipped with more beauty know-how, consumers are also becoming increasingly open to embracing texture and volume, says Joseph Maine, celebrity hairstylist and cofounder of Trademark Beauty. “Last year we saw a lot of bouncy blowouts, hot rollers, and Velcro rollers,” he says. “This disco curls look pairs that voluminous blowout with an equally voluminous curl.”
Another benefit to disco curls? They instantly elevate a look; essentially functioning as a statement piece. “Disco curls make your outfit stand out,” Raven Hurtado, hairstylist at Chicago’s Maxine Salon, says of the voluminous hairstyle.
