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Jennifer Lopez just dropped a new product to her JLo Beauty line — all while wearing a thong bodysuit that’s covered in cutouts. While promoting a mini size of their bestselling Booty Balm, “The Mother” actress posed in a black one-piece featuring a thong bottom with cutouts along the chest, abs, and the full right side of her body. She often stars in JLo Beauty campaigns with black bodysuits that leave little to the imagination, including a high-leg suit with a thong bottom she wore in February of this year. Fortunately, if you want to shop the latest look for yourself, Lopez’s Bao Tranchi bodysuit ($249) is still available. And for a few affordable alternatives that are just as stylish, check out Wdirara’s cutout bodysuit ($28) and Beagimeg’s one-shoulder swimsuit ($17).
As her campaigns go, this look ranks fairly high when it comes to skin visibility. Back in April, the pop star celebrated National Stress Awareness Month with JLo Beauty wearing nothing but a white thong bikini bottom. And, just before that, she shared photos in a cutout one-shoulder Norma Kamali swimsuit with sheer panels for International Women’s Day. Suffice to say, the star’s branding for her beauty line certainly has a theme. And we are here for it.
Though it’s been awhile since we’ve seen a JLo Beauty photo shoot debut, the star has been serving plenty of glamour as of late. In late May, she released images for her shoe capsule collection with Revolve, wearing a purple feathered minidress and metallic platform heels. And the week prior, she chose a sequin-covered high-waisted skirt and bra top with a longline blazer for the premiere of her new film, “The Mother,” in Los Angeles.
Above, get a closer look at the mogul’s latest bodysuit, and then shop her Booty Balm ($65) plus the brand’s new Mini Body Trio ($44), including the Body Serum, Body Cream, and Booty Balm.
