Old Money is a distinctive way of dressing that conveys heritage, wealth, and long-standing social status, built around single-breasted blazers with brass buttons, penny loafers, chinos, and cable-knit sweaters.
However, given the style’s roots in affluent American and European families, only a few selected clothing brands genuinely convey the style.
In this article, I’ll introduce 10 of the most representative Old Money clothing brands that have shaped and continue to represent this timeless style.
1. Hermès
Best for Quilted Jackets, Silk Scarves, and Berkins
Origin
Founded in 1837 by Thierry Hermes, this Parisian brand has long been a symbol of ultimate luxury in the world of leather goods, accessories, and clothing.
Why it is Old Money
With unique craftsmanship and exclusivity, Hermes is a preferred choice for wealthy fashion connoisseurs.
Best for
Hermes iconic Birkin bags, silk scarves, and high-quality quilted jackets have graced the wardrobes of the world’s richest and most famous people.
2. Chanel
Best for Skirt Suits, Pencil Skirts, and Cardigans
Origin
Founded in 1910 by French designer Coco Chanel, this Old Money clothing brand epitomizes luxury and timeless sophistication.
Why it is Old Money
Chanel’s long-standing reputation makes it a go-to for those who appreciate the finer things in life without the need for ostentation.
Best for
The brand’s iconic tweed skirt suits, pencil skirts, black dresses, and quilted handbags have been staples in the wardrobes of the world’s most elegant women for decades.
3. Loro Piana
Best for Cashmere Knitwear and Luxurious Outerwear
Origin
Founded in 1924 in Quarona, Italy, Loro Piana is synonymous with exceptional Italian craftsmanship from luxurious cashmere.
Why it is Old Money
The brand’s inconspicuous luxury creations make it a staple for those who value enduring elegance over fleeting trends.
Best for
Loro Piana’s stylish and comfortable cashmere knitwear and outerwear are perfect additions to any refined wardrobe.
4. Ralph Lauren
Best for Oxford Shirts, Blazers, and Polo Shirts
Origin
Established in 1967 by American designer Ralph Lauren, the Polo Ralph Lauren clothing label symbolizes American heritage and preppy style.
Why it is Old Money
Ralph Lauren’s enduring appeal lies in its well-crafted classic-style garments, footwear, and accessories infused with an Ivy League vibe.
Best for
The brand is renowned for Oxford shirts, tailored blazers, and polo shirts as essential components in the wardrobes of those seeking to depict a polished yet relaxed look.
5. Inis Meain
Best for Cashmere Sweaters and Cardigans
Origin
With roots in the Aran Islands off the coast of Ireland, Inis Meain draws inspiration from the island’s rich knitting traditions and rugged landscape.
Why it is Old Money
The brand’s use of natural fibers like cashmere and merino wool makes it a favorite among timeless, luxurious knitwear devotees.
Best for
Inis Meain’s cashmere sweaters and cardigans are comfortable and stylish, making them ideal for upscale casual settings and elegant countryside retreats.
6. Lyle & Scott
Best for Golf Dress and Polo Shirt
Origin
Founded in 1874 in Hawick, Scotland, Lyle & Scott has a rich heritage in producing high-quality knitwear.
Why it is Old Money
The brand’s longstanding connection with golf culture and British aristocracy makes it a staple for those who value tradition and understated elegance.
Best for
The brand’s golf attire and polo shirts are perfect for leisurely days on the golf course or casual yet sophisticated social events.
7. Brookes Brothers
Oxford Shirts, Blazers, Cable Knit Sweaters
Origin
Established in 1818 in New York City, Brooks Brothers is the oldest men’s clothier in the United States and a pillar of Old Money fashion style.
Why it is Old Money
The brand’s quality garments in the classic American style have made it a favorite among U.S. Presidents and Wall Street executives.
Best for
Brooks Brothers’ Oxford shirts, blazers, and cable-knit sweaters are the backbones of any refined and timeless wardrobe.
8. Crockett & Jones
Best for Wingtip Boots and Loafers
Origin
Founded in 1879 in Northampton, England, Crockett & Jones is a stalwart of British craftsmanship specializing in high-quality footwear.
Why it is Old Money
The brand’s detailed creations from premium materials are ideal bases for outfits depicting silent luxury.
Best for
Crockett & Jones is renowned for comfortable and elegant wingtip boots and loafers, ideal for formal and semi-formal occasions.
9. Burberry
Best for Trench Coats
Origin
Established in 1856 by Thomas Burberry in Basingstoke, England, Burberry is synonymous with British heritage and style opulence.
Why it is Old Money
Burberry’s kingly heritage makes it a staple for fashionistas who seek timeless elegance without the flashiness often associated with luxury brands.
Best for
Famous for trench coats of unique style and functional value, Burberry is a must-have Old Money clothing brand for trad Preppies and Sloane Rangers alike.
10. Sebago
Best for Boat Shoes and Loafers
Origin
Established in 1946 in Michigan, USA, Sebago is a clothing name synonymous with American maritime tradition and Preppy elegance.
Why it is Old Money
Sebago’s reputation for craftsmanship and quality makes it a preferred brand for understated luxury, in line with Old Money’s ethos.
Best for
Comfortable and stylish, the brand excels in boat shoes and loafers – essential Old Money footwear for casual strolls in upscale neighborhoods.
3 Key Article Takeaways
Shop Genuine Brands
Shopping from brands with long-standing reputations for excellence ensures your wardrobe is stylish and relevant.
Timeless Sophistication
The ten clothing brands curated here offer classic designs that transcend fleeting fashion trends, allowing you to maintain a sophisticated look year after year.
Versatility and Function
Dressing Old Money requires relevant garments, footwear, and accessories suitable for various occasions, from casual outings to formal events, without compromising comfort or quality.
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After years of managing hundreds of fashion brands from London’s office of a global retailer, Mandy has ventured into freelancing. Connected with several fashion retailers and media platforms in the US, Australia, and the UK, Mandy uses her expertise to consult for emerging fashion brands create top-notch content as an editorial strategist for several online publications.