What’s that they say about great minds?
Clearly, the cozy-blonde movement is already well underway, and considering how low-maintenance it is, it’s not hard to see why.
“Cozy blonde is a term used to describe a super-low-maintenance approach to being a blonde,” says Michelle Cleveland, celebrity hair-extension artist and Wella master color expert. “The look embraces more depth in the hair with low lights and strategic placement of lighter blonde shades, allowing for a low-maintenance blonde that works for any season.”
As for who makes the ideal cozy blonde candidate? According to Korab, the shade is great for natural blondes, anyone with highlights or balayage, and light brunette hair. However, it also works for anyone that’s currently blonde, whether it’s dyed or natural, Cleveland says.
“Anyone who feels a little washed out from the overall brightness [of their blonde] usually transitions very well into wearing this look,” Cleveland says, and it also applies to those who are tired of upkeep that is too time-consuming, expensive, or damaging. “In this case, your stylist can create a cozy blonde that gives you the best of both worlds.”