Rooted in the aesthetics of affluent British, American, and European families, the Old Money style conveys heritage, wealth, and long-standing social status.
The style is built around Navy blazers with brass buttons, chino pants, oxford shirts, cable-knit sweaters, penny loafers, boat shoes, etc, so only selected clothing brands can genuinely convey the style.
With the help of our expert stylists, In this article, we have curated the 10 most representative Old Money style brands that have shaped and represented the silent-wealth look.
1. Chanel
Best for Skirt Suits, Pencil Skirts, and Cardigans
Origin
Founded in 1910 by French designer Coco Chanel, this Old Money clothing brand epitomizes fashion luxury and timeless stylistic sophistication.
Why it is Old Money
Chanel’s long-standing reputation makes it a go-to for those who appreciate the finer things in life without the need for ostentation.
Best for
Tweed skirt suits, pencil skirts, black dresses, and quilted handbags.
2. Loro Piana
Best for Cashmere Knitwear and Luxurious Outerwear
Origin
Founded in 1924 in Quarona, Italy, Loro Piana is synonymous with exceptional Italian craftsmanship from luxurious cashmere.
Why it is Old Money
The brand’s inconspicuous luxury creations make it a staple for those who value enduring elegance over fleeting moments set by fashion trendsetters.
Best for
Cashmere knitwear, designer outerwear.
3. Hermes
Best for Quilted Jackets, Silk Scarves, and Berkins
Origin
Founded in 1837 by Thierry Hermes, this Parisian brand has long been a symbol of ultimate luxury in the world of leather goods, accessories, and clothing.
Why it is Old Money
With unique craftsmanship and exclusivity, Hermes is a preferred choice for wealthy fashion connoisseurs.
Best for
Iconic Birkin bags, silk scarves, high-quality quilted jackets.
4. Ralph Lauren
Best for Oxford Shirts, Blazers, and Polo Shirts
Origin
Established in 1967 by American designer Ralph Lauren, the Polo Ralph Lauren clothing label symbolizes the American heritage of Preppy style.
Why it is Old Money
Ralph Lauren’s enduring appeal lies in its well-crafted classic-style garments, footwear, and accessories infused with an Ivy League vibe.
Best for
Oxford shirts, tailored blazers, polo shirts.
5. Brookes Brothers
Oxford Shirts, Blazers, Cable Knit Sweaters
Origin
Established in 1818 in New York City, Brooks Brothers is the oldest men’s clothier in the United States and a pillar of Old Money fashion style.
Why it is Old Money
The brand’s quality garments in the classic American style have made it a favorite among U.S. Presidents and Wall Street executives.
Best for
Oxford shirts, blazers, cable-knit.
6. Burberry
Best for Luxurious Trench Coats
Origin
Established in 1856 by Thomas Burberry in Basingstoke, England, Burberry is synonymous with British heritage and stylistic opulence.
Why it is Old Money
Burberry’s kingly heritage makes it a staple for fashionistas who seek timeless elegance without the flashiness associated with luxury brands.
Best for
Trench coats loved by Old Money fashionistas like Trad Preppies and Sloane Rangers.
7. Crockett & Jones
Best for Wingtip Boots and Loafers
Origin
Founded in 1879 in Northampton, England, Crockett & Jones is a stalwart of British craftsmanship specializing in high-quality footwear.
Why it is Old Money
The brand’s detailed creations from premium materials are ideal bases for outfits depicting silent luxury.
Best for
Wingtip boots, loafers.
8. Lyle & Scott
Best for Golf Dresses and Countryclub Shirts
Origin
Founded in 1874 in Hawick, Scotland, Lyle & Scott has a rich heritage in producing high-quality knitwear.
Why it is Old Money
The brand’s longstanding connection with golf culture and British aristocracy makes it a staple for those who value tradition and understated elegance.
Best for
Golf attire, polo shirts.
9. Inis Meain
Best for Cashmere Sweaters and Cardigans
Origin
With roots in the Aran Islands off the coast of Ireland, Inis Meain draws inspiration from the island’s rich knitting traditions and rugged landscape.
Why it is Old Money
The brand’s use of natural fibers like cashmere and merino wool makes it a favorite among timeless, luxurious knitwear devotees.
Best for
Cashmere sweaters, countryside cardigans.
10. Sebago
Best for Boat Shoes and Ivy League Loafers
Origin
Established in 1946 in Michigan, USA, Sebago is a clothing name synonymous with the American maritime tradition of Northern Preppy style.
Why it is Old Money
Sebago’s reputation for craftsmanship and quality makes it a preferred brand for understated luxury, in line with Old Money’s ethos.
Best for
Boat shoes, loafers.
Key Takeaways
Genuine Brands: Shopping from brands with long-standing reputations for excellence ensures your wardrobe is stylish and relevant.
Timeless Looks: The Old Money style brands curated here offer classic designs that transcend fleeting fashion trends, allowing you to create timeless, sophisticated outfits.
Versatile and Functional: Old Money style outfits require relevant garments, footwear, and accessories suitable for various occasions, from casual outings to formal events, without compromising comfort or quality.
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After years of managing hundreds of fashion brands from London’s office of a global retailer, Mandy has ventured into freelancing. Connected with several fashion retailers and media platforms in the US, Australia, and the UK, Mandy uses her expertise to consult for emerging fashion brands create top-notch content as an editorial strategist for several online publications.
