Celine debuts a new fragrance, Zouzou, inspired by Hedi Slimane’s obsession with 60s youth culture, with notes of benzoin, tonka bean, patchouli, labdanum, vanilline and musk.
“I wished to create a perfume about utopic adolescence, capturing an ideal of eternal youth. the recklessness of the young French writer Françoise Sagan, the ingenu boyishness of Jean Seberg filmed by Jean Luc Godard, the magnificent heroines of the velvet underground, together with the young women I was able to photograph for more than 20 years.
I called my new perfume for Celine “Zouzou”, an affectionate and child-like nickname that appeared in the last century to describe a young woman with short hair.” – Taken from Hedi Slimane’s Olfactory Journal
The campaign video, directed by Hedi Slimane, stars young British-American actress and musician, Esther Rose McGregor, daughter of Ewan McGregor, who rocks a Seberg-like blonde pixie crop.
The soundtrack features the iconic ‘Louie Louie’ by The Kingsmen.
Zouzou will launch globally in June 2024, available in CELINE stores and on celine.com.
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