Fashion is more than just clothes. It’s a persona and a sense of self-expression. Every piece of clothing has a story reflecting a vision and …
Brand
Christina Ricci in black? Completely on brand for ‘Yellowjackets’
Christina Ricci in black? Completely on brand. When it comes to red carpet dressing, Christina knows what works for her, and this Valentino Pre-Fall 2025 …
The BoF Podcast | Sabyasachi on Building a Global Brand from the Global South
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Ambush Founders Reacquire Brand From New Guards Group
Ambush has become the latest brand to leave the roster of Farfetch-owned New Guards Group. Founders Yoon Ahn and Verbal announced Friday that they had …
Op-Ed | The End of the $1 Billion Fashion Brand
NEW YORK, United States — There will never be another start-up fashion brand that will reach $1 billion in revenue. In fact, it is very …
Longevity Beauty Brand Oneskin Launches Hair
Oneskin, the longevity-minded beauty brand founded by four Brazilian scientists in 2021, is entering the hair business. The skin and body care label has announced …
Swiss Running Brand On Transitions to Single CEO
Swiss shoemaker On Holding AG is streamlining its leadership ranks with Martin Hoffmann taking over as sole chief executive officer. Hoffmann has served as co-CEO …
Unilever Acquires Refillable Deodorant Brand Wild
Unilever announced on Tuesday that it has acquired the refillable personal care brand Wild. Financial terms of the deal were not disclosed, though a Sky …
Gracie Abrams Is Hourglass Cosmetics Global Brand Partner
Hourglass Cosmetics has partnered with GRAMMY®-nominated singer-songwriter Gracie Abrams to spotlight the brand’s expanded complexion offering, demonstrating how radiant skin can be a canvas for …
Supergoop’s Founder to Exit the Brand
Holly Thaggard, the founder of cult-suncare label Supergoop is stepping down from her role as chairwoman and will assume the position of “strategic advisor,” according …
PepsiCo to Acquire Prebiotic Soda Brand Poppi for $1.95 Billion
PepsiCo said on Monday it would buy prebiotic soda brand Poppi for $1.95 billion, expanding in the “healthier soda” category at a time when the …
Gigi Hadid is Havaianas’ New Global Brand Ambassador
Did you hear the news? Flip-flops are so back. Naturally, the biggest player in the game, Brazilian legend havaianas, has teamed up with an equally …
PepsiCo Nearing $1.5 Billion-Plus Deal for Functional Beverage Brand Poppi
PepsiCo Inc. is in advanced talks to buy healthier soda brand Poppi, according to people with knowledge of the matter. The Purchase, New York-based beverage …
How an Indie Running Brand Plans to Compete With Sneaker Giants
In a category dominated by giants, a small Paris-based running brand is about to throw its hat into the ring. Satisfy, a men’s performance wear …
Gap Surges on Strong Sales Led by ‘Impressive’ Namesake Brand
Gap Inc. soared after strong quarterly sales showed that chief executive officer Richard Dickson’s turnaround playbook is working. The retailer exceeded analyst estimates for comparable …
Exclusive: Rowing Blazers’ Founder Jack Carlson Exits the Brand
Jack Carlson, founder of the New York-based preppy streetwear label Rowing Blazers, is departing from the brand after serving as its main designer and creative …
9 Steps to Building a Sustainable Apparel Brand: Lessons from Reistor’s Journey
Fashion is more than just clothes. It’s a persona and a sense of self-expression. Every piece of clothing has a story reflecting a vision and …
Meghan Markle’s As Ever Lifestyle Brand: Everything We Know
Before Meghan Markle was a member of the British Royal Family, she had a lifestyle blog called The Tig. Now, in her post-royal era, Meghan …
7 Best New Balance Shoes 2025: Fashion’s Favorite Sneaker Brand
In an age where the fashion sneakers have become everyone’s footwear of choice, you’ll know the name New Balance. Granted, other brands like adidas, Nike …
Coach Parent Tapestry to Sell Stuart Weitzman Footwear Brand for $105 Million
Coach parent Tapestry will sell its Stuart Weitzman brand to Dr Scholl’s footwear owner Caleres for $105 million in cash, the companies said on Wednesday. …