Si Tu Veux Denim, an established leader in streetwear fashion deeply rooted in U.S. hip-hop culture, is proud to announce the launch of its highly …
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Brand
LVMH Bought a €50 Million Villa in Cannes for Brand Events
French luxury group LVMH has acquired a historic villa in Cannes, France, for around €50 million ($52.7 million), to showcase its brands during the city’s …
Vera Wang Brand Acquired by Fashion Holding Company WHP Global
WHP Global has acquired the intellectual property of Vera Wang, the fashion operating and licensing company announced Monday. WHP also owns Bonobos, Rag & Bone …
J.Crew: How to Build an ‘Ageless’ Brand
Opens in new window When J.Crew emerged from bankruptcy in 2020, the American brand known for cable knit crewnecks and slim-fitting suits was at an …
Chinese Cosmetics Brand Mao Geping Raises $300 Million in IPO
One of China’s best known makeup artists, Mao Geping, became a billionaire as his beauty company soared as much as 87 percent after beginning trading …
Kosé Acquires Thai Beauty Brand Pañpuri
Japanese beauty conglomerate Kosé announced on Tuesday that it has acquired the Thai beauty brand Pañpuri. Financial terms of the deal were not disclosed, though …
LVMH Fund Invests in Norwegian Luggage Brand Db Bags
LVMH’s luxury fund has taken a minority stake in the Norwegian luggage brand Db Bags, originally named Dochebags. It is LVMH’s luxury fund’s second investment …
Mass Men’s Brand Harry’s Introduces $250 Fragrance
At $250, the latest launch in luxury men’s fragrance is more expensive than Dior Sauvage — and comes from a drugstore shaving brand. On Tuesday, …
Premium Cosmetics Brand Violette_Fr Closes Series B Round
Violette_Fr, the premium cosmetics line founded by French makeup artist Violette Serrat, has closed a Series B funding round, the brand announced on Tuesday. Financial …
Nike-Owned Virtual Sneaker Brand RTFKT Is Shutting Down
RTFKT, the virtual fashion and sneaker brand that Nike acquired to the surprise of many in 2021, is shutting down, the company said Monday. “Today, …
Case Study | The Essential Brand Marketing Guide
Today’s brands need to be more than just a label on a sweater or a logo on a shopping bag. It’s in part a reflection …
Nykaa Acquires Indian Beauty Brand Earth Rhythm
Nykaa, the digital-first Indian beauty and fashion retailer with over 200 stores across the country, announced on Wednesday that it had acquired the clean skincare …
Fashion Brand Isabel Marant’s Bonds Dive After Sales Slump
Luxury fashion brand Isabel Marant’s bonds posted their largest drop on record on Monday after the French company reported weakening sales. For this year through …
Crocs to Buy Footwear Brand HeyDude for $2.5 Billion
Crocs Inc said on Thursday it would buy privately owned footwear label Heydude for $2.5 billion in a cash-and-stock deal, as the rubber clogs maker …
The Crypto-Luxury Brand Predicting a Web3 Comeback
When crypto-influencer Gmoney launched 9dcc in 2022, there was no roadmap for what he dubbed the first crypto-native luxury brand. The brand was built on …
Every Fashion Label Wants a Beauty Brand. Is There Room for All of Them?
The latest must-have accessory for a luxury brand? A beauty line. This year has seen luxury fashion labels enter beauty in rapid succession. Balmain dropped …
How to Lower Prices Without Hurting Your Brand
How much is too much to pay for a pair of jeans, anyway? For Urban Outfitters, the American brand known for edgy casual wear popular …
TikTok’s Favourite Sunscreen Brand Pushes Further Into the US
Search for “sunscreen” on TikTok, and one name is bound to come up: Beauty of Joseon. A seven-year-old skincare brand based in Seoul, the label …
TikTok’s Favourite Sunscreen Brand Pushes Further Into the US
Search for “sunscreen” on TikTok, and one name is bound to come up: Beauty of Joseon. A seven-year-old skincare brand based in Seoul, the label …
BoF Live | Increasing Brand Presence and Impact on TikTok
Wednesday, November 20 at 17:00 BST / 12:00 EST Farah Maloof, head of fashion and luxury partnerships at TikTok, and Jordan Mitchell, co-founder and co-CEO …