Ronojoy Dam refers to his journey into fashion as “unorthodox.” After graduating from Cambridge University with an English degree, followed by a year of job-hunting, …
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Brand
Building a DTC Challenger Brand | Download the Case Study
For its first decade or so, watch publication and retailer Hodinkee did not have a marketing budget, let alone a chief marketing officer. In fact, …
How Bad Public Relations Can Damage a Brand
Managing your relations with the public is perhaps one of the most challenging things any business can do at the moment. The world has effectively …
Calida Group Acquires Lingerie Brand Cosabella
The Swiss intimates company, which also owns German brands Aubade and On My Skin, acquired the American lingerie label for $80 million, it announced Thursday, …
Nike Diversity Chief to Leave Brand After Two Years
Felicia Mayo, Nike’s chief talent, diversity and culture officer since July 2020, will exit the post at the end of this July. Mayo joined the …
L Catterton Invests in Another Hair Extensions Brand
Following the private equity giant’s investment in professional hair extensions and beauty product company Beauty Industry Group (BIG) last year, it acquired Bellami Hair, a …
Abercrombie’s On Sale At Zappos: Shop Brand Favorites For Less
Scroll To See More Images If you purchase an independently reviewed product or service through a link on our website, STYLECASTER may receive an affiliate …
Case Study: How Ganni Turned a Local Label Into a Global Brand
LONDON, United Kingdom – Over the course of the last decade, Nicolaj and Ditte Reffstrup have built Ganni from a small Danish cashmere label into …
Wella Company Acquires Hair Care Brand Briogeo
The beauty company, which was spun off from former parent Coty last year and is now under the ownership of private equity firm KKR, acquired …
Karl Lagerfeld Owners Sell Brand to G-III in $210 Million Deal
The owners of the Karl Lagerfeld fashion brand sold a majority stake to G-III Apparel Group Ltd. for 200 million euros ($210 million) in cash. G-III said …
How I Became… A Stylist and Brand Consultant
Follow in the path of fashion insiders: apply for your next job on BoF Careers now. Growing up with a “crazy, personal obsession with clothes,” …
Walmart Launches Love & Sports, a New Activewear Brand
Walmart is investing in fashion activewear, and is hoping a celebrity cycling instructor and a contemporary womenswear designer will cement its success. The apparel giant …
Balenciaga named Hottest Brand for Q1 2022 in The Lyst Index
Balenciaga has once again topped the list of the world’s Hottest Brands for Q1 2022, according to The Lyst Index. The Spanish luxury fashion house …
Millie Bobbie Brown is the new brand ambassador of Louis Vuitton
Stranger Things (2016—) star Millie Bobby Brown is now a brand ambassador for Louis Vuitton. The 18-year-old actor joins an elite group of famous faces such …
ThirdLove Acquires Gen-Z Underwear Brand Kit Undergarments
The direct-to-consumer bra startup, known for its wide assortment of sizes, will relaunch Kit Undergarments on the ThirdLove website Tuesday, the company announced Monday, Apr. …
Australian Fashion Players PAS Group and Brand Collective to Merge
The deal will make the combined entity – which will trade as Brand Collective – one of the top three fashion retail groups in the …
An Interview with Jewelry Brand Kasha Bali
Thank you so much for joining Cliché Mag today! How did you start creating beautiful and unique jewelry pieces? I’ve always been very creative, since …
‘Discrimination was their brand’: how Abercrombie & Fitch fell out of fashion | Documentary films
If you’re a millennial or have parented one, you know the look: advertisements with shirtless men, sculpted abs above low-cut jeans, a melange of thin …
Olivia Rodrigo & Megan Fox Love This Affordable Pop-Punk Clothing Brand
Scroll To See More Images If you purchase an independently reviewed product or service through a link on our website, STYLECASTER may receive an affiliate …
Christian Louboutin on Balancing Personal Identity and Public Brand
To subscribe to the BoF Podcast, please follow this link. Christian Louboutin’s name conjures up images of sky-high stilettos with red soles. But few know …