Tight end, podcaster, spokesguy…host? Travis Kelce, fast approaching his first anniversary with Taylor Swift, has a new gig lined up. Guess even an NFL player …
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Brand
How to Scale a Black Beauty Brand
This is part two of a three-part series by The Business of Beauty, which explores how Black founders built, launched and scaled their businesses. As …
How to Launch a Black Beauty Brand
Mielle Organics’ origin story is by now the stuff of legend among Black female entrepreneurs: In the early 2010s, Chicago nurse Monique Rodriguez was frustrated …
Hermès Can Surpass Vuitton as Luxury’s Biggest Brand, Citi Says
Hermès has potential to surpass LVMH’s flagship Louis Vuitton in the coming years as the luxury industry’s biggest brand by turnover, according to Citigroup Inc. …
How Do You Create Brand Awareness?
LONDON, United Kingdom — In Part Four of Fashion Business Basics, Imran Amed explains how to build brand awareness in the early years of a …
BoF Masterclass | The Essential Brand Marketing Guide
Created by BoF’s journalists and editors, in conjunction with our wider network of leading fashion creatives, thought-leaders, and innovators, Masterclasses are in-depth webinars with supporting …
Why Aimee Song Is Taking a Different Approach to the Influencer Brand
Aimee Song has spent over 15 years building her personal brand online. With her next venture, however, she wants to take a more behind-the-scenes role. …
L’Oréal Eyes Stake in €3 Billion Perfume Brand Amouage
L’Oréal SA is considering a potential investment in Omani luxury fragrance company Amouage, according to people familiar with the matter. The French beauty group has …
Fashion Executives Examine the Industry Swing From Performance to Brand Marketing
Seventy-one percent of executives plan to increase brand marketing spend in 2024, while only 46 percent intend to do the same for performance marketing, according …
Introducing ORTEGA: The Namesake Beauty Brand by Celebrity Makeup Artist, Etienne Ortega
Etienne Ortega, the renowned makeup artist behind celebrities including Lana Del Rey and Christina Aguilera, launched his own beauty brand, ORTEGA. The brand is inspired …
Lana Del Rey’s Makeup Artist Etienne Ortega Unveils Beauty Brand
When developing a new brand, beauty founders often seek out experienced advisers they can call for advice. For celebrity makeup artist Etienne Ortega, that includes …
Yuzuru Hanyu joins Gucci as new brand ambassador
Japanese figure skating legend Yuzuru Hanyu is furthering his presence in fashion. Yuzuru Hanyu just joined luxury brand, Gucci as its latest brand ambassador. The …
Danielle of NewJeans is Celine’s global brand ambassador: Details here
Danielle Marsh, the charismatic member of the K-pop sensation NewJeans, has added another prestigious title to her name — luxury French fashion house Celine’s global …
5 Ways Sustainable Packaging Boosts Fashion Brand Image
In the world of high-end fashion, where style reigns supreme, there’s a fresh trend captivating fashionistas’ attention – one that transcends aesthetics and prioritizes environmental …
Meghan Markle and Prince Harry Will Reportedly Make ‘Regal’ Appearances as She Launches Her Lifestyle Brand
Meghan Markle and Prince Harry are set to make a series of “regal” appearances as she launches her new lifestyle brand American Riviera Orchard, sources …
Beauty Incubator The Center Acquires Claudia Sulewski’s Brand Cyklar
Following last year’s $355 million sale of Naturium to E.l.f. Beauty, beauty brand incubator The Center has brought on another influencer-founded line: Cyklar. On Mar. …
Agnellis’ Exor Teams Up to Invest in Teen Fashion Brand Subdued
Investors including Italy’s billionaire Agnelli family bought a stake in women’s fashion brand Subdued, a trendy favourite among Italian teens. NUO, an established partnership between …
Selena Gomez Weighs Sale of Cosmetics Brand Valued at $2 Billion
Actress and singer Selena Gomez has hired advisers to weigh offers for her cosmetics company, Rare Beauty, according to people familiar with the matter. Rare …
Why Sisley Is Launching Its First New Brand Now
PARIS – Some might call Neuraé, a new 10-piece skincare line that leans on neuroscientific research, a mix of beauty and brains. The brand is …
TikTok Influencer Dr. Muneeb Shah Launches Skincare Brand
TikTok’s most-followed dermatologist Dr. Muneeb Shah unveiled his skincare brand, Remedy, online on Mar. 19. With over 22 million followers across platforms, including 18 million on …