RIMOWA Celebrates Its Newest Seasonal Collection With Brand Ambassadors Lewis Hamilton and Rosé  

RIMOWA Celebrates Its Newest Seasonal Collection With Brand Ambassadors Lewis Hamilton and Rosé  

RIMOWA hosted an exclusive event in Seoul where they revealed their latest seasonal colours, Mint and Papaya with RIMOWA global ambassadors Lewis Hamilton and Rosé.

As guests arrived at S-Factory, in the capital city’s burgeoning Seongsu district, they enjoyed Mint and Papaya themed cocktails and canapes amongst an immersive display of Essential suitcases in the new colour palette, with a larger-than-life reflective papaya sculpture taking centre stage.

Inspired by the vibrant charm of tropical destinations, the cross-category seasonal collection features the new hues—a luminous and delicate shade of green and a bright and radiant shade of orange.

Before Lewis Hamilton serves up four new looks at the F1 Chinese Grand Prix this weekend, the British racing driver continued having a moment with the Dior Men’s Collection, following last week’s 2024 GQ Creativity Awards.

Aside from how elegant Lewis looks, what I love about this Dior Men’s Fall 2024 outing is that Lewis’ stylist – Eric McNeal – had the seasonal colours of this new collection and the RIMOWA logo in mind, as this tan shade complemented all those elements beautifully.

This is what I call a look with a 360 appeal, with an aura that is unmatched.

Dior sneakers and his favourite pearl necklace completed his look.

Styled by Eric McNeal.

Dior Fall 2024

Similarly, Rosé had the RIMOWA logo in mind when she selected this Markgong Fall 2024 strapless dress which the designer called, the ‘Birdcage’ dress which doesn’t really need much explanation, unlike those Giuseppe Zanotti Bebe platforms.

The RIMOWA collection is set to be released on April 25th in Korea and Greater China, and on May 2nd, 2024 worldwide.

Markgong Fall 2024

Credit: Courtesy RIMOWA / Vogue.com


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