On the evening of September 25, Zalando Partner Marketing Services (ZMS), the retail media unit of online multi-brand fashion platform Zalando, hosted its fourth annual …
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Brands
How Brands For Cowboys and Trail Enthusiasts Tread Being ‘in Fashion’
Consult Vogue, Glamour or TikTok, and they’ll tell you the same thing: 2024 is the year of the barn jacket. Countless brands — including Toteme, …
8 Best Sweater Brands for Men: Top Fashion, Utility in 2024
We independently evaluate all recommended products and sercives. Any products or services put forward appear in no particular order. if you click on links we …
The Debrief | How Beauty Blunders Go Viral and What Brands Do Next
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41 Best Jewelry Brands for Every Budget and Style in 2024
One of the most simple hacks to bring your outfit to life? The right jewelry. The best jewelry brands will be the ones that you can …
How Brands Make the Most of Sample Sales
Veteran fashion publicist Kelly Cutrone remembers a time when it was frowned upon for brands to advertise their end-of-season sales. “It just used to be …
Are Big Beauty Brands Greenwashing Worse Than Fashion?
Walk into any beauty retailer these days and it’s hard to avoid a barrage of buzzwords like “clean” and “natural.” But understanding what such vague …
Old-School Magazines Are Brands’ New Favourite Marketing Tactic
When he’s not designing clothes for Patta, the 20-year-old Dutch streetwear label he co-founded, or working on sneaker collaborations with Nike, Guillaume “Gee” Schmidt still …
Should Fashion Brands Still Make Employees Move for a Job?
When Kimberly Minor accepted a role as vice president at Bath & Body Works in 2016, it came with an unexpected catch: she had to …
10 Best Brands like Lacoste for Preppy, Sporty Style in 2024
If you’re faithful to the iconic preppy label but want to branch out, there are plenty of brands like Lacoste out there. In lieu of …
Beauty Brands Draw the Line Between Dupes and Fakes on Amazon
Search for any viral beauty product on Amazon and you’re bound to find it sitting alongside a lineup of imposters — bizarre knockoffs intended to …
Kylie Jenner becomes a Coperni princess while closing the brand’s fashion show at Disneyland Paris
Kylie Jenner made her runway debut as a teenager modeling for Abbey Dawn, a brand designed by Avril Lavigne, during New York Fashion Week in …
Jaden Smith rocks the coolest Louis Vuitton Triumphal Arch monogram trunk bag at the brand’s Spring 2025 collection show
Jaden Smith appeared strikingly at Louis Vuitton’s Spring 2025 Women’s Collection during Paris Fashion Week, showcasing his signature blend of avant-garde and timeless fashion. Dressed …
How Brands Use the Front Row to Mint the Next ‘It’ Item
It’s a well known, but often unspoken fact: the primary purpose of fashion shows today is to sell accessories. But lately, some brands are getting …
A New Dawn for Japanese Beauty Brands
TOKYO, Japan — Japan’s beauty industry is enjoying a blush of renewed optimism having lost some of its shine to “K-Beauty,” which has gone hand-in-hand …
Coty Tumbles After Purchase of P&G Brands Brings Challenges
NEW YORK, United States — Coty Inc.’s rise from relative obscurity to cosmetics giant is getting off to a rough start. Shares of the company …
Beauty’s Most Viral Brands Are Moving Offline
Founded by two influencers, Summer Fridays is about as digital savvy as a beauty brand gets. Its products, like its multi-hued lip butter balm and …
Why Some Fashion Brands Are Embracing DIY E-Commerce
E-commerce software providers like Shopify have made opening an online store as easy as just a few clicks. But simplicity has its downside. “There’s a …
8 Best Brands Like Ralph Lauren: 2024 Top Style Alternatives
The preppy professor that dresses its students in A-star attire, Ralph Lauren, is the original all-American brand. It’s best known for its popular polo shirts …
10 Best Sunglasses Brands for Men: Style & UV Safety in 2024
Sunglasses are great—though you didn’t need me to tell you that. Not only do they protect your eyes from harmful UV rays, but they also …