When he’s not designing clothes for Patta, the 20-year-old Dutch streetwear label he co-founded, or working on sneaker collaborations with Nike, Guillaume “Gee” Schmidt still …
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Brands
Should Fashion Brands Still Make Employees Move for a Job?
When Kimberly Minor accepted a role as vice president at Bath & Body Works in 2016, it came with an unexpected catch: she had to …
10 Best Brands like Lacoste for Preppy, Sporty Style in 2024
If you’re faithful to the iconic preppy label but want to branch out, there are plenty of brands like Lacoste out there. In lieu of …
Beauty Brands Draw the Line Between Dupes and Fakes on Amazon
Search for any viral beauty product on Amazon and you’re bound to find it sitting alongside a lineup of imposters — bizarre knockoffs intended to …
Kylie Jenner becomes a Coperni princess while closing the brand’s fashion show at Disneyland Paris
Kylie Jenner made her runway debut as a teenager modeling for Abbey Dawn, a brand designed by Avril Lavigne, during New York Fashion Week in …
Jaden Smith rocks the coolest Louis Vuitton Triumphal Arch monogram trunk bag at the brand’s Spring 2025 collection show
Jaden Smith appeared strikingly at Louis Vuitton’s Spring 2025 Women’s Collection during Paris Fashion Week, showcasing his signature blend of avant-garde and timeless fashion. Dressed …
How Brands Use the Front Row to Mint the Next ‘It’ Item
It’s a well known, but often unspoken fact: the primary purpose of fashion shows today is to sell accessories. But lately, some brands are getting …
A New Dawn for Japanese Beauty Brands
TOKYO, Japan — Japan’s beauty industry is enjoying a blush of renewed optimism having lost some of its shine to “K-Beauty,” which has gone hand-in-hand …
Coty Tumbles After Purchase of P&G Brands Brings Challenges
NEW YORK, United States — Coty Inc.’s rise from relative obscurity to cosmetics giant is getting off to a rough start. Shares of the company …
Beauty’s Most Viral Brands Are Moving Offline
Founded by two influencers, Summer Fridays is about as digital savvy as a beauty brand gets. Its products, like its multi-hued lip butter balm and …
Why Some Fashion Brands Are Embracing DIY E-Commerce
E-commerce software providers like Shopify have made opening an online store as easy as just a few clicks. But simplicity has its downside. “There’s a …
8 Best Brands Like Ralph Lauren: 2024 Top Style Alternatives
The preppy professor that dresses its students in A-star attire, Ralph Lauren, is the original all-American brand. It’s best known for its popular polo shirts …
10 Best Sunglasses Brands for Men: Style & UV Safety in 2024
Sunglasses are great—though you didn’t need me to tell you that. Not only do they protect your eyes from harmful UV rays, but they also …
UK Warns 17 Fashion Brands on Greenwashing
The UK’s advertising watchdog has written to 17 “well-known” fashion brands advising them to review how they market sustainability claims amid an ongoing crackdown on …
What Would a Post-TikTok US Mean for Brands? Look to India
Beauty isn’t prepared to lose its hitmaker. Over the past few years, TikTok has become the tool for taking a beauty product from unknown to …
JD.com Presents Asian Brands at London Fashion Week
🇨🇳 China’s JD.com presents Asian brands at London Fashion Week. As the British Fashion Council’s official Asian online retail partner, the e-commerce major showcased brands …
How Global Brands Tap India’s $130 Billion Wedding Market
This summer’s marriage between Anant Ambani, the son of Asia’s richest man Mukesh Ambani, and Radhika Merchant put the global spotlight on Indian weddings like …
Why Beauty Brands Keep Getting Accused of Causing Hair Loss — and What They Can Do About It
Last year, Mielle Organics’ rosemary mint hair and scalp oil sparked an online frenzy, with TikTok users gushing over its reportedly remarkable results in prompting …
LVMH Close to F1 Sponsorship Deal for Range of Brands
LVMH is in late stage talks to become a major sponsor of Formula One, in a deal that would see the French luxury conglomerate promote …
K-Pop Stars Become Models as Fashion Brands Eye Their Global Fanbase
US designer Tommy Hilfiger browses through a rail of custom-made suits worn to this year’s Met Gala by K-pop stars Stray Kids, before opening up …