Fluorescent colours may come in and out of fashion, but they are always on high rotation in the capital of Western Australia. “If you go …
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Brands
Shein to Market Supply Chain Infrastructure to Global Brands, WSJ Reports
China-founded fast fashion company Shein will make its supply-chain infrastructure and technology available to global brands, the Wall Street Journal reported on Wednesday, citing a …
Announcing Deckers Brands’ UGG and Hoka
This week, we are pleased to introduce two new partners on BoF Careers. Founded in 1978, UGG is an American footwear company and a division …
Hyram Yarbro and Addison Rae Didn’t Need Beauty Brands
About a year ago, at a Sephora in New York City’s Meatpacking District, I found a meagre selection of TikTok skinfluencer Hyram Yarbro’s skin care …
France Mulls Penalties to Rein In Ultra-Fast Fashion Brands
Fashion brands with ultra-fast product turnover such as China’s Shein should be subject to penalties of up to 50 percent of their garments’ selling price …
13 Christian Clothing Brands for Trendy Faithful Wardrobes
Expressing faith through fashion has become popular lately. As someone interested in how faith and style intersect, I’ve found some great Christian clothing brands. They …
Luxury Brands Might Want to Think Twice About Buying Back Their Beauty Lines
For many fashion businesses, beauty is becoming a lot more than just another accessory. As the industry grows in value, with more engaged super-users willing …
Why L’Oréal Is Investing in Niche Chinese Fragrance Brands
When Li Shen and Liu Huipu launched luxury fragrance maker To Summer six years ago, the tastes of the Chinese market tilted decidedly towards sweet, …
Sephora Kicks Off First Impact Summit for BIPOC-Founded Brands
Sephora is bringing BIPOC founders together for its first Impact Summit. On Feb. 26 and 27, the beauty retailer is hosting a new event for …
10 Old Money Style Brands for a Silent Super-Wealthy Look
Rooted in the aesthetics of affluent British, American, and European families, the Old Money style conveys heritage, wealth, and long-standing social status. The style is …
20 Brands Like Free People for Affordable Boho Chic Fashion
From all brands like Free People stocking boho chic style clothing, footwear, and accessories, these are 20 of the most affordable and stylish right now. …
Burberry and Gucci: Two Brands With Something to Prove This Week
Burberry and Gucci, which both show this week, have a lot to prove. Both labels have underperformed their peers for years and are betting on …
Why DTC Brands Aren’t Swayed by Cheaper Social Media Ads
Last year, Luca Faloni, founder of the Italian menswear brand of the same name, suspected that if he wanted to grow his brand, he had …
Kering Is Pulling Its Brands From Farfetch
Farfetch’s relationship with luxury brands is at risk following its deal to be acquired by South Korean e-commerce firm Coupang. This month, Kering ended its …
Kering to Launch Bottega Veneta Perfume By Year-End Amid Push to Bring Beauty Brands In-House
A high-end Bottega Veneta perfume is hoped to be launched by the end of the year, followed by the first fragrances developed in-house for Balenciaga …
The Most Sought-After Celebrity Beauty Brands
Fenty Beauty by Rihanna is leading the list of the most searched celebrity beauty brands, with more than 2,8M searches offering cosmetics for all skin …
Why Chinese Brands Excel at Down Jackets
For William Shen, founder of luxury brand Raxxy, choosing to focus on padded down clothing had a lot to do with China’s strength as a …
Why Big Brands Are Pushing Back Against Sustainability Regulations
For the past two years, I have been working with the New Standard Institute to secure passage of the New York Fashion Act. The Act …
How Prestige Beauty Brands Can Stay on Top
In beauty, prestige may be at its peak. Beauty is often touted as a “recession-proof” category, but the prestige market — which includes makeup and …
How Fashion Brands Can Survive the 2024 US Election Minefield
“Make America Ferrera Again.” In 2016, when Rebecca Minkoff debuted a T-shirt emblazoned with that phrase — a play on America Ferrera’s name and Donald …