In 2017, executives at Mizzen+Main unearthed some hard-to-ignore data. More than 1,000 people a month were searching for the menswear brand’s business casual button-up shirts, …
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digital fashion
The Metaverse Crash Is Exactly the Moment to Take the Metaverse Seriously
It wasn’t long ago that the global business community was transfixed by the metaverse and web3, the buzzy hypothesis that the next generation of the …
BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands
If evidence were needed of how impactful collaborations can be in expanding customer bases, Gucci’s tie-up with Roblox in 2021 provides it. Under the oversight …
The Debrief | Fashion’s Gen-Z Obsession
Subscribe to the BoF Podcast here. Background: Gen-Z, or those born between 1997 and 2010, accounts for 25 percent of the world’s population. With the …
BoF Insights | Does Fashion Stand a Chance of Hitting Its Sustainability Targets?
Against the backdrop of the COP27 gathering in Egypt, the fashion industry received yet another stark reminder that addressing the climate crisis is more urgent …
The Executive Who Left Luxury for Digital Fashion
It can be easy for critics to dismiss digital fashion. The clothing in online virtual worlds can be clunky, crude and hampered by technical constraints, …
Dissecting the Rise, Fall and Future of Topshop
To subscribe to the BoF Podcast, please follow this link. A new era for Topshop is about to begin. On Monday, digital fashion retailer Asos …
What Gen-Z Thinks About Virtual Fashion
Roblox says it has millions of users designing virtual clothing and accessories for its virtual worlds, and millions more willing to pay for these items …
The Multi-Versal Self and the Rise of Virtual Fashion
To subscribe to the BoF Podcast, please follow this link. Gaming is often synonymous with entertainment. But Herman Narula, co-founder and chief executive of Improbable, …
What the NFT Gold Rush Means for Fashion
To subscribe to the BoF Podcast, please follow this link. When a shoe collaboration between design studio RTFKT and digital artist Fewocious netted around $3.1 …
Ian Rogers: ‘Five years from now, we will have closets where we share our digital collections’
To subscribe to the BoF Podcast, please follow this link. Ian Rogers moved to Paris from Silicon Valley in 2015 when he was appointed chief …
The Dematerialised on the Rise of Virtual Fashion
To subscribe to the BoF Podcast, please follow this link. Marjorie Hernandez and Karinna Nobbs are the co-founders of The Dematerialised — a Web 3.0 …
Transforming Luxury: A New BoF Podcast Series
Follow the series to ensure you never miss an episode. BoF is investigating how market disruption, new technology and increasing consumer scrutiny are driving transformative …
Transforming Luxury Episode 5: Can Luxury Maintain Its Relevance in the Metaverse?
Follow the series to ensure you never miss an episode. The metaverse — a term originally coined by the author Neal Stephenson in his sci-fi …
Top 35 Fashion Startups (2022 Edition)
New fashion startups are launched every day all over the world. Founded by tech pioneers, the most compelling ideas are supported by accelerators such as …
25 CUTE E-girl Outfits, BEST Clothing Stores, & Aesthetic Ideas (In 2022)
Best E-girl Outfits & Online Clothing Stores Right Now! E-girl outfits are in vogue right now, in 2022, and for a few good reasons. First, …
At the BoF 500 Gala, Snap Inc. Showcases Next-Generation AR Activations
This year, for the BoF 500 Gala event held at the Shangri-La Paris during Paris Fashion Week, presenting partner Snap Inc. showcased one of the …
Why Some Luxury Brands Are Learning to Love Resale | BoF Insights
On Monday, Balenciaga announced that it will allow customers to sell their clothes and accessories in exchange for cash or a credit toward future purchases. …
Gucci Names New CEO of its Vault and Metaverse Ventures
Robert Triefus will add the duties to his current role as senior vice president, corporate and brand strategy, and succeeds Nicolas Oudinot. Triefus will be …
Handbag Prices Are Skyrocketing. Who’s Buying Them? | BoF Insights
Brands have been steadily increasing the prices of their designer bags for years, long before the recent record inflation. The average price for a women’s …