PARIS – Would you wait in line for two hours for a $580 bag? For the growing fanbase of French direct-to-consumer label Polène, the answer …
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DTC
Case Study | How Brands Can Balance DTC and Wholesale
The notion that there are wholesale brands and direct-to-consumer brands is dying. Just look at Glossier, one of the defining DTC start-ups of the last …
How to Save a DTC Brand Without Crushing Its Soul
The last-minute rescue of a once-buzzy direct-to-consumer brand by an anonymous buyer is an increasingly common story as funding dries up for unprofitable start-ups, and …
Build a DTC Brand with Jen Rubio | Module 3 – Brand Launch
This is module 3 of our Build a DTC Brand course with Jen Rubio. In this course you will learn how to plan, launch, grow …
Build a DTC Brand with Jen Rubio | Module 6 – A Look Back at Your Learning
This is the summary module for our Build a DTC Brand course with Jen Rubio. In this course you will learn how to plan, launch, …
Build a DTC Brand with Jen Rubio | Module 5 – Brand Innovation
This is module 5 of our Build a DTC Brand course with Jen Rubio. In this course you will learn how to plan, launch, grow …
Build a DTC Brand with Jen Rubio | Module 4 – Brand Growth
This is module 3 of our Build a DTC Brand course with Jen Rubio. In this course you will learn how to plan, launch, grow …
Build a DTC Brand with Jen Rubio | Module 3 – Brand Launch
This is module 3 of our Build a DTC Brand course with Jen Rubio. In this course you will learn how to plan, launch, grow …
Build a DTC Brand with Jen Rubio | Module 2 – Brand Development
This is module 2 of our Build a DTC Brand course with Jen Rubio. In this course you will learn how to plan, launch, grow …
Build a DTC Brand with Jen Rubio | Module 1 – Branding, Entrepreneurship and DTC
This is module 1 of our Build a DTC Brand course with Jen Rubio. In this course you will learn how to plan, launch, grow …
Build a DTC Brand with Jen Rubio | Course Overview
This is the introduction to our Build a DTC Brand course with Jen Rubio. In this course you will learn how to plan, launch, grow …
The DTC Brands Driving the Men’s Loafer Boom
Chris Echevarria saw this moment coming. It was 2017, and after streetwear’s years of domination, menswear consumers were wanting to dress up more. Echevarria had …
Why Legacy Labels Still Want to Be DTC Brands
At first glance, it looks like Levi’s isn’t selling enough jeans. The brand’s overall sales dropped 8 percent to $1.6 billion in the first quarter …
What It Takes to Win at DTC in 2024
To beat rising costs, shoemaker Larroudé took matters into its own hands. After two years of seeing its manufacturing fees increase, Larroudé, which launched in …
How the Perfect T-Shirt Became the Perfect Moneymaker for DTC Brands
After entrepreneur Mike Natenshon’s girlfriend threw out his favourite t-shirt, he founded a brand to create the perfect replacement. Marine Layer launched in 2010 with …
Why Mergers Might Be the Next Wave of DTC Exits
In a still-challenging funding environment, DTC brands are getting creative in how they pursue growth. Case in point: Digitally native made-to-measure menswear brand Knot Standard …
Why DTC Accessories Maker Cuyana Is Going Upmarket
Cuyana wants to be a go-to for more than just everyday handbags. Over its decade in business, the digitally-native brand has developed a following for …
Why DTC Brands Aren’t Swayed by Cheaper Social Media Ads
Last year, Luca Faloni, founder of the Italian menswear brand of the same name, suspected that if he wanted to grow his brand, he had …
DTC Brands See a Long-Delayed Path to Exit in 2024
For fashion’s long-suffering start-ups, 2024 may be the year the money starts flowing again. Menswear brand True Classic, for instance, has hired investment bank Moelis …
Why Some DTC Brands Are Raising Debt, Not Venture Capital
After nearly a year in business, skin care start-up Nakery Beauty was in need of more capital. Up until that point, the brand, which sells …