In the second half of 2022, Honeylove hit a milestone: for the first time in its four-year history, the intimates brand was consistently profitable before …
DTC
How Amazon Fits Into the New DTC Playbook
In 2017, executives at Mizzen+Main unearthed some hard-to-ignore data. More than 1,000 people a month were searching for the menswear brand’s business casual button-up shirts, …
The Next Wave of DTC Acquisitions
When Victoria’s Secret announced in early November that it was buying the intimates brand Adore Me for $400 million, it appeared that a long-anticipated wave …
The New Model for Building DTC Brands
To subscribe to the BoF Podcast, please follow this link. In a fashion and beauty market packed with look-alike labels, a new generation of digitally …
A Tale of Two DTC Brands: Why Some Soar and Others Crash
This week, activewear label Vuori picked up $400 million from SoftBank, while Scott Sternberg’s basics line Entireworld announced its shuttering. Why did two brands that …
Why Investors Don’t Care Whether DTC Brands Are Profitable
Not all that long ago, the direct-to-consumer revolution looked to be on the outs. By the end of 2019, many venture funds were sceptical of …
BoF LIVE: Building a DTC Challenger Brand
Paid advertising on Google, Facebook and other social media no longer provides the obvious path to growth it once did for direct-to-consumer brands. Fashion entrepreneurs …
A Tale of Two DTC Brands: Why Some Soar and Others Crash
This week, activewear label Vuori picked up $400 million from SoftBank, while Scott Sternberg’s basics line Entireworld announced its shuttering. Why did two brands that …
Why Investors Don’t Care Whether DTC Brands Are Profitable
Not all that long ago, the direct-to-consumer revolution looked to be on the outs. By the end of 2019, many venture funds were sceptical of …
Building a DTC Challenger Brand | Download the Case Study
For its first decade or so, watch publication and retailer Hodinkee did not have a marketing budget, let alone a chief marketing officer. In fact, …
Why The DTC Model Can Still Work
AYR is a direct-to-consumer survivor. The brand started in 2014 as an attempt by Bonobos to see whether the e-commerce pioneer’s “perfect pair of pants” …
What the Start-Ups That Avoided the DTC Crash Have in Common
If the buzzword of the direct-to-consumer boom was “disrupt,” the word of the bust is “next.” When Allbirds announced it was cutting 8 percent of …
BoF LIVE | Building a DTC Challenger Brand
Join us on Wednesday, July 13 at 16:00 BST / 11:00 EDT for #BoFLIVE as report author Cathaleen Chen, along with Hodinkee chief executive Ben …
The New Four Ps of DTC Marketing — Download the Case Study
A decade into the era of direct-to consumer (DTC) brands, to call the market saturated would be an understatement. There is a digital upstart ready …
Building a DTC Challenger Brand | Download the Case Study
For its first decade or so, watch publication and retailer Hodinkee did not have a marketing budget, let alone a chief marketing officer. In fact, …
Chanel’s Beauty Business Could Be Majority DTC “Within A Few Years”
Chanel’s beauty and fragrance business, which has historically been dominated by wholesale, could become majority direct-to-consumer within a few years as the French luxury giant …
DTC Toothpaste Brand Twice Inks New Retail Partnerships
When it comes to teeth, bright, sparkling white is the ideal, while yellow is often associated with tooth decay. But for four-year-old, direct-to-consumer oral care …