To beat rising costs, shoemaker Larroudé took matters into its own hands. After two years of seeing its manufacturing fees increase, Larroudé, which launched in …
DTC
How the Perfect T-Shirt Became the Perfect Moneymaker for DTC Brands
After entrepreneur Mike Natenshon’s girlfriend threw out his favourite t-shirt, he founded a brand to create the perfect replacement. Marine Layer launched in 2010 with …
Why Mergers Might Be the Next Wave of DTC Exits
In a still-challenging funding environment, DTC brands are getting creative in how they pursue growth. Case in point: Digitally native made-to-measure menswear brand Knot Standard …
Why DTC Accessories Maker Cuyana Is Going Upmarket
Cuyana wants to be a go-to for more than just everyday handbags. Over its decade in business, the digitally-native brand has developed a following for …
Why DTC Brands Aren’t Swayed by Cheaper Social Media Ads
Last year, Luca Faloni, founder of the Italian menswear brand of the same name, suspected that if he wanted to grow his brand, he had …
DTC Brands See a Long-Delayed Path to Exit in 2024
For fashion’s long-suffering start-ups, 2024 may be the year the money starts flowing again. Menswear brand True Classic, for instance, has hired investment bank Moelis …
Why Some DTC Brands Are Raising Debt, Not Venture Capital
After nearly a year in business, skin care start-up Nakery Beauty was in need of more capital. Up until that point, the brand, which sells …
Why DTC Companies Should Avoid Venture Capital
LONDON — In 2010, when a plucky upstart company called Warby Parker was launched by a group of classmates at the University of Pennsylvania’s Wharton School, …
What Parade’s Sale Says About the State of DTC
Parade is officially off the market. But its exit has raised more questions than excitement. The Gen-Z intimates start-up said Tuesday that it is set …
The DTC Watch Brands With Luxury Ambitions
One of 2022′s most talked about watches wasn’t the product of a decades-old Swiss giant like Rolex or Patek Phillippe, but a company founded in …
Should DTC Brands Open Their Own Factories?
Buck Mason started as the brand with the “perfect tee.” Now if they fall short, they have no one to blame but themselves. Last December, …
How a DTC Veteran Made a Showerhead One of Beauty’s Hottest Items
When Ryan Babenzien launched his sneaker brand Greats in 2014, about three of every 10 creators he sent shoes to would end up posting about …
How Sézane Turned French Girl Fashion Into a DTC Success Story
When Parisian entrepreneur Morgane Sézalory started an online business in the late naughts, no one in the French fashion industry took much notice. Just years …
At Hyaloid, Evolving DTC to a Multiplatform Model
Founded by Shin Sang Hyun and led by chief executive Oh Sang Hyeon, Hyaloid provides customisable templates for brands, businesses and talent to create their …
Are DTC Brands Pulling Off Brick-and-Mortar?
Warby Parker’s stores are proving to be its saving grace. In 2022, the eyewear maker slashed marketing spend, but thanks to its store expansion — …
How the DTC Bust Could Play Out
Away is reportedly looking for a buyer — but that wasn’t necessarily the brand’s first choice for an exit. The luggage maker had previously considered …
BoF LIVE | How to Build a Profitable DTC Brand
Join us for our next #BoFLIVE on Thursday, February 16 at 15:00 GMT / 10:00 EST, based on our latest case Study How to Build …
Wholesale Brands Want to Be the New DTC Disruptors
Some of the biggest brands in fashion have hit on a clever idea that might sound familiar: cut out the middleman. Wholesale mainstays like Levi’s …
How to Build a Profitable DTC Brand | Case Study
In 2010, the fledgling direct-to-consumer T-shirt brand Marine Layer opened a pop-up shop in San Francisco’s Marina District. It was supposed to be a two-week …
The Year Ahead: The DTC Reckoning Is Coming For Fashion
E-commerce grew at an unprecedented rate during the pandemic, but the days of heady growth now appear short-lived. After online purchases surged 30 percent year …