Parade is officially off the market. But its exit has raised more questions than excitement. The Gen-Z intimates start-up said Tuesday that it is set …
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DTC
The DTC Watch Brands With Luxury Ambitions
One of 2022′s most talked about watches wasn’t the product of a decades-old Swiss giant like Rolex or Patek Phillippe, but a company founded in …
Should DTC Brands Open Their Own Factories?
Buck Mason started as the brand with the “perfect tee.” Now if they fall short, they have no one to blame but themselves. Last December, …
How a DTC Veteran Made a Showerhead One of Beauty’s Hottest Items
When Ryan Babenzien launched his sneaker brand Greats in 2014, about three of every 10 creators he sent shoes to would end up posting about …
How Sézane Turned French Girl Fashion Into a DTC Success Story
When Parisian entrepreneur Morgane Sézalory started an online business in the late naughts, no one in the French fashion industry took much notice. Just years …
At Hyaloid, Evolving DTC to a Multiplatform Model
Founded by Shin Sang Hyun and led by chief executive Oh Sang Hyeon, Hyaloid provides customisable templates for brands, businesses and talent to create their …
Are DTC Brands Pulling Off Brick-and-Mortar?
Warby Parker’s stores are proving to be its saving grace. In 2022, the eyewear maker slashed marketing spend, but thanks to its store expansion — …
How the DTC Bust Could Play Out
Away is reportedly looking for a buyer — but that wasn’t necessarily the brand’s first choice for an exit. The luggage maker had previously considered …
BoF LIVE | How to Build a Profitable DTC Brand
Join us for our next #BoFLIVE on Thursday, February 16 at 15:00 GMT / 10:00 EST, based on our latest case Study How to Build …
Wholesale Brands Want to Be the New DTC Disruptors
Some of the biggest brands in fashion have hit on a clever idea that might sound familiar: cut out the middleman. Wholesale mainstays like Levi’s …
How to Build a Profitable DTC Brand | Case Study
In 2010, the fledgling direct-to-consumer T-shirt brand Marine Layer opened a pop-up shop in San Francisco’s Marina District. It was supposed to be a two-week …
The Year Ahead: The DTC Reckoning Is Coming For Fashion
E-commerce grew at an unprecedented rate during the pandemic, but the days of heady growth now appear short-lived. After online purchases surged 30 percent year …
How DTC Brands Are Cutting Costs
In the second half of 2022, Honeylove hit a milestone: for the first time in its four-year history, the intimates brand was consistently profitable before …
How Amazon Fits Into the New DTC Playbook
In 2017, executives at Mizzen+Main unearthed some hard-to-ignore data. More than 1,000 people a month were searching for the menswear brand’s business casual button-up shirts, …
The Next Wave of DTC Acquisitions
When Victoria’s Secret announced in early November that it was buying the intimates brand Adore Me for $400 million, it appeared that a long-anticipated wave …
The New Model for Building DTC Brands
To subscribe to the BoF Podcast, please follow this link. In a fashion and beauty market packed with look-alike labels, a new generation of digitally …
A Tale of Two DTC Brands: Why Some Soar and Others Crash
This week, activewear label Vuori picked up $400 million from SoftBank, while Scott Sternberg’s basics line Entireworld announced its shuttering. Why did two brands that …
Why Investors Don’t Care Whether DTC Brands Are Profitable
Not all that long ago, the direct-to-consumer revolution looked to be on the outs. By the end of 2019, many venture funds were sceptical of …
BoF LIVE: Building a DTC Challenger Brand
Paid advertising on Google, Facebook and other social media no longer provides the obvious path to growth it once did for direct-to-consumer brands. Fashion entrepreneurs …
A Tale of Two DTC Brands: Why Some Soar and Others Crash
This week, activewear label Vuori picked up $400 million from SoftBank, while Scott Sternberg’s basics line Entireworld announced its shuttering. Why did two brands that …