Not all that long ago, the direct-to-consumer revolution looked to be on the outs. By the end of 2019, many venture funds were sceptical of …
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DTC
Building a DTC Challenger Brand | Download the Case Study
For its first decade or so, watch publication and retailer Hodinkee did not have a marketing budget, let alone a chief marketing officer. In fact, …
Why The DTC Model Can Still Work
AYR is a direct-to-consumer survivor. The brand started in 2014 as an attempt by Bonobos to see whether the e-commerce pioneer’s “perfect pair of pants” …
What the Start-Ups That Avoided the DTC Crash Have in Common
If the buzzword of the direct-to-consumer boom was “disrupt,” the word of the bust is “next.” When Allbirds announced it was cutting 8 percent of …
BoF LIVE | Building a DTC Challenger Brand
Join us on Wednesday, July 13 at 16:00 BST / 11:00 EDT for #BoFLIVE as report author Cathaleen Chen, along with Hodinkee chief executive Ben …
The New Four Ps of DTC Marketing — Download the Case Study
A decade into the era of direct-to consumer (DTC) brands, to call the market saturated would be an understatement. There is a digital upstart ready …
Building a DTC Challenger Brand | Download the Case Study
For its first decade or so, watch publication and retailer Hodinkee did not have a marketing budget, let alone a chief marketing officer. In fact, …
Chanel’s Beauty Business Could Be Majority DTC “Within A Few Years”
Chanel’s beauty and fragrance business, which has historically been dominated by wholesale, could become majority direct-to-consumer within a few years as the French luxury giant …
DTC Toothpaste Brand Twice Inks New Retail Partnerships
When it comes to teeth, bright, sparkling white is the ideal, while yellow is often associated with tooth decay. But for four-year-old, direct-to-consumer oral care …