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Fashions
Tackling Fashion’s Excess Inventory Problem
Opens in new window While inventory challenges are complex for most retail industries, the fashion industry faces distinct issues. The number of micro-trends has boomed, …
The Best of BoF 2024: Fashion’s Cultural Crossover Continues
In 2024, fashion marketers got creative with their strategy and aligned themselves even more closely with culture to connect with cautious consumers who had moved …
The Best of BoF 2024: Fashion’s Obsession Reaches Fever Pitch
This year marked a turbulent period of transition for the sneaker and sportswear categories. For category leader Nike, whose stalling sales and cooling brand heat …
Fashion’s Innovation Dilemma | BoF
Nike-owned RTFKT became web3′s latest casualty this week, when the virtual sneaker and fashion brand announced it would cease operations by the end of January. …
Fashion’s New Era of Product Discovery
Opens in new window The volume of choice is working against fashion brands, negatively affecting conversion as shoppers increasingly abandon carts. 74 percent of customers …
Has Fashion’s Convergence With Sports Gone Too Far?
In just the past few days, Jerry Lorenzo’s Fear of God Essentials label announced a partnership with the NBA and the WNBA; F1 driver Lewis …
Inside Fashion’s LA Entrepreneurship Boom
The city’s unusual status as both a garment manufacturing and entertainment industry hub is proving a potent lure for fashion brand founders. Share This Article
BoF VOICES 2024: Fashion’s Next Moves
OXFORDSHIRE, United Kingdom – Simon Porte Jacquemus took the stage Wednesday morning at The Business of Fashion’s VOICES 2024 gathering to tell the story of …
Fashion’s Big Opportunity in Reselling the Unsellable
Fashion needs to find a new way to deal with its online returns problem. At 26 percent, apparel, footwear and accessories face a higher return …
This Week: Fashion’s Stake in the US Election
Fashion has tread carefully with the US presidential election. Few brands have made an endorsement, let alone incorporated politics into their marketing. Where they have …
Fashion’s Plastic Addiction in Four Charts
Last year, global textile production grew to a record 124 million tonnes. The increase was largely the result of higher volumes of virgin polyester, which …
Nicole Kidman and Sunday Rose Are Fashion’s New Favorite Mother-Daughter Duo
There were two parties at Paris Fashion Week worth reporting on: Rosalía’s 32nd birthday bash at the Hôtel Particulier in Montmartre (where Gigi Hadid, Kendall …
The Debrief | Luxury Fashion’s Designer Diversity Problem
The author has shared a Podcast.You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: …
The Supima Design Competition Showcases Fashion’s Next Generation at New York Fashion Week
The Supima Design Competition (SDC) celebrated its 17th year this month, returning to the Prince George Ballroom for a runway presentation at New York Fashion …
How Ulla Johnson Played Fashion’s Long Game
In New York, a city synonymous with the colour black, Ulla Johnson’s bold and bright designs stand out. During last year’s quiet luxury moment, her …
Solving Fashion’s $163 Billion Buying and Sizing Inaccuracy Problem
Boston Consulting Group research finds that the average fashion business operates on lead times of 37 to 45 weeks. This equates to estimating the styles, …
Shein: Fashion’s Biggest Polluter in Four Charts
Last year, ultra-fast-fashion giant Shein generated more planet-warming emissions than any of fashion’s largest public companies for the first time. The company’s carbon footprint of …
Shein: Fashion’s Biggest Polluter in Four Charts
Last year, ultra-fast-fashion giant Shein generated more planet-warming emissions than any of fashion’s largest public companies for the first time. The company’s carbon footprint of …
H&M’s Big Bet on Fashion’s Elusive Middle
It’s become a truism in fashion that the middle-market brand — somewhere between Shein at the low end and Hermes at the top — is …