In 2023, fast fashion accelerated. Following in the footsteps of e-commerce giant and market leader Shein, a cohort of challengers has upended the competitive landscape …
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Fashions
Why Banal Is Big in Fashion’s Latest Campaigns
For its Pre-Spring 2024 campaign, Bottega Veneta embraced the everyday. Called “Readymade” and unveiled Dec. 5, the campaign catalogues mundane, even boring moments in the …
The Year Ahead: How Gen AI Is Reshaping Fashion’s Creativity
Disruptive technologies in the workplace generally fall into three categories — those that enhance existing skills while creating new ones; those that replace skills while …
Fashion’s Renewable Power Play | BoF
Eighteen months ago, Global Fashion Agenda chairman Thomas Tochtermann had a frank discussion with a group of the world’s most powerful fashion CEOs. Companies’ individual …
Inside Fashion’s Music Merch Opportunity
Indrė Narbutaitė and Lukas Žvikas, founders of UK-based streetwear brand Broken Planet, can vividly recall how as students in 2018, they queued for hours before …
Quiet luxury: how to shop pre-loved – and land one of fashion’s favourite looks | The One
If I’m ever in need of a dose of “cool girl style”, there’s one Instagram feed that I’ll head for. London-based content creator Trishna Goklani …
Giorgio Armani Fashions His Own Legacy With Succession Plan
Giorgio Armani has always kept a tight grip on the firm he founded, and the Italian fashion king’s attention to detail extends to clear rules …
BoF Insights Gathers Fashion’s Senior Leaders for an Intimate Deep Dive into The Brand Magic Index
BoF Insights, The Business of Fashion’s data and analysis think tank, held an event on the recently launched The BoF Brand Magic Index on Thursday …
Why Thai Celebrities Are Fashion’s New Power Players
Back in February, Nattawin Wattanagitiphat’s fans spared no expense in marking the Thai actor’s 29th birthday. Videos that made their way onto social media showed …
‘Doomed to Fail’: Suppliers Warn on Fashion’s Climate Commitments.
By 2030, many of the world’s largest fashion brands, from H&M Group to Gucci-owner Kering, have promised to halve planet-warming emissions across their supply chains, …
BoF Masterclass | Fashion’s New Rules For Sports Marketing
Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “Fashion’s New Rules For Sports Marketing.” Share This Article
Case Study | Fashion’s New Rules For Sports Marketing
When the Paris Olympic and Paralympic Games kick off in July 2024, the millions of global fans watching will see far more than just athletes. …
Fashion’s Efforts to Go Green Cancelled Out by Overconsumption
A fashion industry push to reduce the environmental impact of the clothing it sells is being undermined by an ongoing addiction to buying new clothes, …
‘You don’t have to rope cattle to be a cowboy’ – ranchers on fashion’s love of a western-style boot | Fashion
When John Travolta swaggered on to screens as Bud Davis in the 1980 hit film Urban Cowboy, he brought western fashion to the masses. Forty-three …
Fast Fashion’s M&A Frenzy, Explained
In yet another blow to the UK’s once-thriving fast-fashion sector, Asos reported earlier this week that its annual sales fell 10 percent year-on-year, while losses …
The Investment Giant Behind Some of Fashion’s Biggest Deals
When Birkenstock makes its public-market debut as soon as this month, it won’t just be a win for the nearly 250-year-old sandal maker. It will …
Can Technology Build a Better Market for Fashion’s Unused Fabrics?
Over the past several years, there’s been a flourishing movement of brands from Reformation to Marine Serre buying up deadstock fabrics unused by others and …
Birkenstock Could Break Fashion’s IPO Logjam
It’s a big week for the Arnaults. Birkenstock, which the Arnault and LVMH-backed L Catterton acquired in 2021, is expected to stage its initial public …
BoF Masterclass | Fashion’s New Playbook for Online Returns
Created by BoF’s journalists and editors, in conjunction with our wider network of leading fashion creatives, thought-leaders, and innovators, Masterclasses are in-depth webinars with supporting …
What Fashion’s Creative Talent Needs to Know Today
Discover the most relevant industry news and insights for fashion creatives, updated each month to enable you to excel in job interviews, promotion conversations or …