Neutrogena wants to rebuild some youth appeal. The skincare brand, owned by beauty giant Kenvue (formerly of Johnson & Johnson), is betting on a new …
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GenZ
Why Retailers Should Stop Worrying About the Gen-Z Versus Millennial Divide
Like any other group of chronically online young people, employees of Ssense have strong opinions about the proper length of socks. According to the memes, …
BoF Live | How to Reach Gen-Z Consumers on Social Channels
Join us on Wednesday, June 26 at 16:00 BST / 11:00 EDT for our next #BoFLIVE. Share This Article
Gen-Z in Focus as Walmart Relaunches Private-Label Fashion Line
Walmart will relaunch a private-label brand targeted at Gen-Z customers, it announced on Thursday, to take on rivals and cross-sell products to customers. Walmart will …
The Brands and Retailers Successfully Engaging Gen-Z on Social Media
Generation Z, or Gen-Z — those born roughly between 1995 and 2009 — today account for more than two billion people, or about 30 percent, …
Will Gen-Z Buy Anything Millie Bobby Brown Sells?
Every teenage girl knows someone who knows someone who bought a zit sticker from Millie Bobby Brown. Cadence, 15, lives in Texas and said her …
Gen-Z and Gen Alpha’s Beauty Behaviours Are Not Trends
As every generation approaches 30, there’s an inevitable thing that happens: people stop talking about that group as if they’re a monolith. The idea that …
Gen-Z Style Stars Wore Trendy Shoes at Variety’s 2023 Hitmakers Brunch – Fashion News
Gen-Z Style Stars Wore Trendy Shoes at Variety’s 2023 Hitmakers Brunch – Fashion News ad Share This Article
Gen-Z Is Already Worried About Looking Old
Influencer Emma Brooks never really worried about ageing — until she turned 20. “I started freaking out,” she said. “I look different than I did …
The Makeup Artist At The Centre of Gen-Z
When Donni Davy, the makeup artist behind film company A24′s explosive teen drama “Euphoria,” experimented with her beauty routine in middle school, she opted for …
Topicals’ Olamide Olowe on Connecting With the Multidimensional Gen-Z Shopper
For many beauty brands, figuring out how to connect with Gen-Z is akin to deciphering a foreign language. But not for Olamide Olowe, the founder …
What is the Old Money aesthetic and why is Gen-Z so in love with it?
Shiv Roy’s immaculately tailored ensembles in HBO Max’s latest comedy-drama show Succession, have sparked an interest in the Old Money aesthetic. Hashtags like ‘quiet luxury,’ …
Why There May Never Be a Gen-Z Glossier or Warby Parker
Millennial brands kicked off a decade-long direct-to-consumer gold rush, only to watch their prospects collapse with rising interest rates and the end of the pandemic’s …
How Uniqlo Finally Won Over Gen-Z
LONDON — Uniqlo’s newest flagship store in Covent Garden doubles as a shrine to its cross-body bag. A large section of wall space on the …
Why Gen-Z Loves Dupes | BoF
For Gen-Z beauty lovers, a makeup or skin care product that mimics the effect of a more-expensive favourite is almost as coveted as the real …
BoF Insights | In the Age of BeReal, Gen-Z Says It’s Acceptable to Buy Fake Fashion
In the age of BeReal when authenticity reigns supreme, Gen-Z has surprisingly few qualms about buying fake goods — especially when others are doing it. …
How Aritizia is Winning Over Gen-Z
Aritzia Inc. is winning over American teens and 20-somethings with a playbook that looks out of step with today’s often bleak retail environment. The company …
Gen-Z Beauty Brands Grow Up
When InnBeauty Project launched in November 2019, it was one of the first beauty lines to market itself as exclusively for Gen-Z. Though its founders, …
What The White Lotus gets wrong with Portia’s Gen-Z wardrobe | Fashion
It’s hard not to hate the characters in The White Lotus, the HBO show set in a fictional luxury hotel chain in Sicily for the …
The Debrief | Fashion’s Gen-Z Obsession
Subscribe to the BoF Podcast here. Background: Gen-Z, or those born between 1997 and 2010, accounts for 25 percent of the world’s population. With the …