Every teenage girl knows someone who knows someone who bought a zit sticker from Millie Bobby Brown. Cadence, 15, lives in Texas and said her …
GenZ
Gen-Z and Gen Alpha’s Beauty Behaviours Are Not Trends
As every generation approaches 30, there’s an inevitable thing that happens: people stop talking about that group as if they’re a monolith. The idea that …
Gen-Z Style Stars Wore Trendy Shoes at Variety’s 2023 Hitmakers Brunch – Fashion News
Gen-Z Style Stars Wore Trendy Shoes at Variety’s 2023 Hitmakers Brunch – Fashion News ad Share This Article
Gen-Z Is Already Worried About Looking Old
Influencer Emma Brooks never really worried about ageing — until she turned 20. “I started freaking out,” she said. “I look different than I did …
The Makeup Artist At The Centre of Gen-Z
When Donni Davy, the makeup artist behind film company A24′s explosive teen drama “Euphoria,” experimented with her beauty routine in middle school, she opted for …
Topicals’ Olamide Olowe on Connecting With the Multidimensional Gen-Z Shopper
For many beauty brands, figuring out how to connect with Gen-Z is akin to deciphering a foreign language. But not for Olamide Olowe, the founder …
What is the Old Money aesthetic and why is Gen-Z so in love with it?
Shiv Roy’s immaculately tailored ensembles in HBO Max’s latest comedy-drama show Succession, have sparked an interest in the Old Money aesthetic. Hashtags like ‘quiet luxury,’ …
Why There May Never Be a Gen-Z Glossier or Warby Parker
Millennial brands kicked off a decade-long direct-to-consumer gold rush, only to watch their prospects collapse with rising interest rates and the end of the pandemic’s …
How Uniqlo Finally Won Over Gen-Z
LONDON — Uniqlo’s newest flagship store in Covent Garden doubles as a shrine to its cross-body bag. A large section of wall space on the …
Why Gen-Z Loves Dupes | BoF
For Gen-Z beauty lovers, a makeup or skin care product that mimics the effect of a more-expensive favourite is almost as coveted as the real …
BoF Insights | In the Age of BeReal, Gen-Z Says It’s Acceptable to Buy Fake Fashion
In the age of BeReal when authenticity reigns supreme, Gen-Z has surprisingly few qualms about buying fake goods — especially when others are doing it. …
How Aritizia is Winning Over Gen-Z
Aritzia Inc. is winning over American teens and 20-somethings with a playbook that looks out of step with today’s often bleak retail environment. The company …
Gen-Z Beauty Brands Grow Up
When InnBeauty Project launched in November 2019, it was one of the first beauty lines to market itself as exclusively for Gen-Z. Though its founders, …
What The White Lotus gets wrong with Portia’s Gen-Z wardrobe | Fashion
It’s hard not to hate the characters in The White Lotus, the HBO show set in a fictional luxury hotel chain in Sicily for the …
The Debrief | Fashion’s Gen-Z Obsession
Subscribe to the BoF Podcast here. Background: Gen-Z, or those born between 1997 and 2010, accounts for 25 percent of the world’s population. With the …
What Gen-Z Thinks About Virtual Fashion
Roblox says it has millions of users designing virtual clothing and accessories for its virtual worlds, and millions more willing to pay for these items …
How Shai Eisenman’s Bubble Broke Through With Gen-Z
For Shai Eisenman, the success of each new idea for Bubble, the skin care company she founded in 2020, hinges on one question: Did she …
The Implications of Gen-Z for the Fashion Industry — in Five Charts
All businesses must learn to navigate the cultural and technological shifts ushered in by young consumers, but this is particularly important for the fashion industry …
ThirdLove Acquires Gen-Z Underwear Brand Kit Undergarments
The direct-to-consumer bra startup, known for its wide assortment of sizes, will relaunch Kit Undergarments on the ThirdLove website Tuesday, the company announced Monday, Apr. …
Fashion’s Biggest Gen-Z Hiring Challenge
Knix, the direct-to-consumer intimates brand, has no problem attracting young employees to design its leak-proof underwear or dream up its next social media campaign. Nearly …