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GenZ
How Shai Eisenman’s Bubble Broke Through With Gen-Z
For Shai Eisenman, the success of each new idea for Bubble, the skin care company she founded in 2020, hinges on one question: Did she …
The Implications of Gen-Z for the Fashion Industry — in Five Charts
All businesses must learn to navigate the cultural and technological shifts ushered in by young consumers, but this is particularly important for the fashion industry …
ThirdLove Acquires Gen-Z Underwear Brand Kit Undergarments
The direct-to-consumer bra startup, known for its wide assortment of sizes, will relaunch Kit Undergarments on the ThirdLove website Tuesday, the company announced Monday, Apr. …
Fashion’s Biggest Gen-Z Hiring Challenge
Knix, the direct-to-consumer intimates brand, has no problem attracting young employees to design its leak-proof underwear or dream up its next social media campaign. Nearly …
BoF LIVE | Gen-Z and Fashion in the Age of Realism
19th October at 17:00 BST / 12:00 EDT Gen-Z is coming into its own and the fashion industry is taking note. This generation — aged …
The BoF Podcast: Understanding Gen-Z
To subscribe to the BoF Podcast, please follow this link. Subscribe to BoF Professional for unlimited access to BoF articles, plus exclusive benefits for members. …
Gen-Z Is ‘Shopping to Sell’ Luxury Brands as an Inflation Hack
Gen-Z is leading the trend of “shopping to sell” designer fashions, according to The RealReal Inc.’s 2022 Luxury Resale Report. Consumers 25-years-old-and-younger see resale shopping as something of …
The Debrief: Fashion Execs on Managing Gen-Z
Follow The Debrief wherever you listen to podcasts. Background: The youth-obsessed fashion and beauty industries can’t get enough of Gen-Z talent: they believe they need …
Here Come the ‘ZEOs’: Inside Edelman PR’s New Gen-Z Project with Harris Reed
For all the attention and money fashion spends to appeal to Gen-Z — creating TikTok challenges, “sustainably-produced” collections and hopefully viral campaigns — executives are …
What Will It Take to Make Gen-Z Happy at Work?
Bubble Skincare founder and chief executive Shai Eisenman has dedicated her entire business to her “favourite” cohort, Gen-Z. But while she’s had success selling her …
Noah Cyrus Takes Gen-Z Style Trends to Streets in Baggy Jeans & Yeezys – Footwear News
If you purchase an independently reviewed product or service through a link on our website, Footwear News may receive an affiliate commission. Noah Cyrus went …
ThirdLove Acquires Gen-Z Underwear Brand Kit Undergarments
The direct-to-consumer bra startup, known for its wide assortment of sizes, will relaunch Kit Undergarments on the ThirdLove website Tuesday, the company announced Monday, Apr. …
What Gen-Z Investors Mean for Fashion
Emily Herrera is a 22-year-old student at Northeastern University but already has a budding career in venture capital. Beyond venture and analyst positions at Contrary …
The Truth About Gen-Z and Millennial Employees
VREHT2JGGBF4LKPBC3FRZG636M LONDON, United Kingdom — In order to better understand the evolving relationship between fashion companies and their employees, BoF surveyed nearly 3,500 professionals working …