When the immersive London exhibition venue Lightroom announced The Moonwalkers, a high-budget production narrated by Tom Hanks charting the first landing on the lunar surface, …
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Elves, faux snow and special effects: UK gears up for immersive Christmas events | Christmas and New Year holidays
Santa’s elves are out again – and there are more than ever, each keen to lure visitors into rival magical realms. Britain is enjoying a …
The BoF Podcast | Baillie Walsh and The Art of Immersive Experiences
Subscribe to the BoF Podcast here. Baillie Walsh calls himself a film director, but to me he’s a magician. Like hundreds of thousands of others …
Bulgari Serpenti Metamorphosis Immersive Exhibition Event
On Thursday (November 24), Bulgari celebrated the opening of the immersive exhibition Serpenti Metamorphosis, born from the collaboration with Refik Anadol, with an exclusive opening …
How to Stage Immersive Experiences in Physical Stores
To subscribe to the BoF Podcast, please follow this link. The role of physical retail has changed drastically over the past few years — particularly …
Sprayground opens immersive pop-up in New York City
Streetwear brand Sprayground has opened its biggest pop-up shop to date in New York City’s Time Square, which will close with a catwalk show during …
Vacheron Constantin’s Immersive Gathering in Beverly Hills – C Magazine®
Dakota Johnson, Chris Paul and Riley Keough joined time-lapse cinematography pioneer Louis Schwartzberg to preview his new film for the house Words by ELIZABETH VARNELL …
Coach unveils immersive ‘Coach Pillow’ installation
Coach has installed an inflatable ‘Coach Pillow’ installation in collaboration with artist Cyril Lancelin in London’s Soho Square. The immersive ‘Coach Pillow’ experience is inspired …