When Laneige launched at Sephora US in 2017, its K-beauty identity was front and centre. The Amorepacific-owned brand was featured in the retailer’s K-beauty endcap, …
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KBeauty
Unravelling the K-Beauty Paradox | BoF
When Joohyun Lim moved back to Seoul in 2014 after living overseas, veganism had yet to hit its stride in the K-beauty space. South Korean …