Part loyalty programme, part fan club, “community commerce” platforms are the latest tech trend gaining traction with beauty’s biggest players. On Aug. 28, Ulta Beauty …
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Loyalty
Masterclass | Building an Effective Loyalty Programme
Join us on Wednesday, June 19 at 17:00 BST / 12:00 EDT for our next BoF Professional Masterclass. BoF’s Marc Bain and Liz Flora, along …
Case Study | Building an Effective Loyalty Programme
Ulta Beauty’s loyalty programme is practically synonymous with the retailer’s success. Today, 96 percent of the company’s sales run through the programme, which has 43.3 …
Building Loyalty through Brick-and-Mortar Retail
To subscribe to the BoF Podcast, please follow this link. Shopping is evolving. Consumers now experience brands across channels: they may be introduced to a …