Zalando SE, the online fashion platform, forecast rising sales and earnings for this year as it offers fewer discounts and rewards customer loyalty. Revenue will …
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Loyalty
Beauty Brands’ New Method for Driving Loyalty
Part loyalty programme, part fan club, “community commerce” platforms are the latest tech trend gaining traction with beauty’s biggest players. On Aug. 28, Ulta Beauty …
Masterclass | Building an Effective Loyalty Programme
Join us on Wednesday, June 19 at 17:00 BST / 12:00 EDT for our next BoF Professional Masterclass. BoF’s Marc Bain and Liz Flora, along …
Case Study | Building an Effective Loyalty Programme
Ulta Beauty’s loyalty programme is practically synonymous with the retailer’s success. Today, 96 percent of the company’s sales run through the programme, which has 43.3 …
Building Loyalty through Brick-and-Mortar Retail
To subscribe to the BoF Podcast, please follow this link. Shopping is evolving. Consumers now experience brands across channels: they may be introduced to a …