Despite a period of heightened connectivity across a myriad of social channels, consumer experts and analysts have noted a “friendship recession”. In Sapien Labs’ Mental …
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Media
Gstaad Guy: Inside the Niche Social Media World of the 1%
Gstaad Guy — who keeps his real identity a secret — began making a name for himself only a few years ago in niche social …
How Social Media Turned Athletes Into Fashion Marketing Machines
To get a snapshot of fashion’s sports-marketing playbook in 2023, start with the tie-up between Louis Vuitton and LeBron James. The NBA star recently became …
The 10th Annual Media Awards Honorees, John Varvatos Adds Another Notch to His Fashion Belt, and Khloe Kardashian’s New Gig
Image courtesy of apparelresources.com Under Armour recently announced that John Varvatos will come on board as the brand’s creative design officer. Varvatos will start his …
How I Became… Global Head of Digital Marketing and Social Media at Aesop
Discover global job opportunities in digital marketing and social media on BoF Careers today. While working at a cinema on his gap year, putting up …
BoF LIVE | The New Metrics to Measure Social Media Success
24th May at 16:00 BST / 11:00 EDT Featuring Kate Kenner Archibald, chief marketing officer, Dash Hudson, in conversation with associate director, content strategy, Alice …
Vice Media Files for Bankruptcy
Vice Media, which owns Vice, women’s media brand Refinery29 and fashion and culture-focussed publication i-D, filed for Chapter 11 bankruptcy on Monday. A group of …
Too Much Instagram: How to Deal with Social Media Anxiety
There’s no social media platform I have more of a tortured relationship with than Instagram. My social media anxiety is real. Facebook, I mostly ignore. I …
2023 GLAAD Media Awards Red Carpet Roundup2023 GLAAD Media Awards Red Carpet Roundup
Here is a roundup from the 2023 GLAAD Media Awards which was held at The Beverly Hilton on Thursday (March 30) in Beverly Hills, California. Jeremy …
Gabrielle Union Wore Moschino To The 2023 GLAAD Media AwardsGabrielle Union Wore Moschino To The 2023 GLAAD Media Awards
Gabrielle Union attended the 2023 GLAAD Media Awards held at The Beverly Hilton on Thursday (March 30) in Beverly Hills, California, with her daughter Zaya …
Gabrielle Union and Zaya Wade Are a Stylish Duo on the GLAAD Media Awards Red Carpet
Gabrielle Union and her step-daughter Zaya Wade are style forces in their own right, and the pair made a fashionable joint appearance on the red …
The New Requirement for Landing Media Coverage
When Valeria Palmertree, an independent public relations consultant, was working to place one of her clients, a “small, sophisticated jewellery brand” on the website of …
Billie Eilish Says Social Media ‘Makes You Gullible’
Billie Eilish is in the top 50 most-followed Instagram accounts with an astounding 108 million followers. But social media success is not all it’s cracked …
The BoF Podcast | Blindspots and Biases: The Role of the Media in a Fractured World
Subscribe to the BoF Podcast here. Background: We are in an age of non-stop information. Thanks to the 24/7 news cycle, which lives on social …
The BoF Podcast: Inside the Hearst Media Empire with David Carey
On this episode of “Inside Fashion”, Imran Amed sits down with David Carey, president of Hearst Magazines, one of the world’s largest publishers of monthly …
The BoF Podcast: John Ridding and David Pemsel on Reinventing Old Media for a New Media World
OXFORDSHIRE, United Kingdom — The rise of technology platforms and the decline of advertising revenue have put tremendous pressure on the news media business, but …
Dorren Lee is Helping Change the Media Landscape with “Kung Fu” and “Diggstown”
Dorren Lee has an immersive process to embody each role that she plays. “I start by reading as much material as I can about the …
The BoF Podcast: Luis Venegas on Print Media in an Age of Uncertainty
To subscribe to the BoF Podcast, please follow this link. LONDON, United Kingdom — This is not the first time Madrid-based publisher Luis Venegas has …
2022 Daily Front Row Fashion Media Awards
The 9th Annual Daily Front Row Fashion Media Awards took place at the iconic Rainbow Room at Rockefellar Plaza, with a number of celebrities taking …
6 Social Media Marketing Tips for Your Fashion Brand
Fashion’s shift to online retail has skyrocketed in the last few years. With the U.S. fashion market expected to reach $295 billion by 2025, retailers are …