Louis Vuitton once again takes the digital route with a new phygital mini trunk designed by women’s artistic director Nicolas Ghesquière. It is being sold …
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NFT
Why Puma Sees a Future in Virtual Products, Despite the NFT Bust
For Puma, embracing the virtual world has been a learning experience. A year ago, during New York Fashion Week, it introduced Black Station, a 3D …
BoF Insights | Why Ownership Matters to NFT Shoppers
The recent legal battle between luxury brand Hermès and digital artist Mason Rothschild provided a tough real-life example of what happens when the metaverse collides …
The Hermès and MetaBirkins NFT trademark trial, explained
A nine-person federal jury in Manhattan ruled on 8 February that MetaBirkins, a collection of non-fungible tokens (NFTs) created by artist Mason Rothschild, violated the …
Is Fashion’s NFT Dream Over Before It Started?
For fashion brands, one of the more alluring prospects of NFTs is how they could hypothetically let brands collect royalties — in perpetuity — on …
What the NFT Gold Rush Means for Fashion
To subscribe to the BoF Podcast, please follow this link. When a shoe collaboration between design studio RTFKT and digital artist Fewocious netted around $3.1 …
The Secrets to a Successful NFT Drop
When Tiffany & Co. released 250 “NFTiffs” earlier this month, they promptly sold out, even at a whopping 30 ETH each — or about $51,000 …
Jason Wu Releases Wearable NFT Gown With DressX
Digital fashion maker DressX has partnered with American brand Jason Wu to release a wearable NFT of First Lady Michelle Obama’s 2009 Inaugural Ball gown, …
Burberry Releases New Blankos Block Party NFT Collection
We’ve loved watching the recent evolution of fashion’s relationship with the more playful end of the pop cultural spectrum – more specifically, the 2021 pairing …
What Fashion Needs to Know About the NFT Market Rollercoaster
Talk about mixed signals. On May 3, just two days after OpenSea, the largest NFT marketplace, saw a record $476 million in trading in a …
Arianee, NFT Platform for Fashion and Luxury, Raises €20 Million
The Paris-based company bills itself as an end-to-end web3 solution for brands to create and distribute NFTs, typically linked to physical goods. The NFTs can …
Op-Ed | Notes From an NFT Sceptic
The buzz and hype about non-fungible tokens (NFTs) and the metaverse has gotten even buzzier and hype-ier lately. With sports footwear and apparel powerhouses, Adidas …
Prada and Adidas launch an NFT – HOLA! USA: Celebrity news, royals, entertainment and lifestyle
Images and Article from www.hola.com. In partnership with Adidas, Prada is releasing its first NFT. According to reports from Vogue Business, the non-fungible token (a …