At a time when its knack for innovation is in question, Nike on Wednesday announced a project to help Kenyan running superstar Faith Kipyegon do …
Nike
Nike Adds New Strategy Head to Aid Company Turnaround
Nike Inc. has appointed a new top strategy executive as its leadership team tries to turn things around at the world’s largest sportswear company. Jennifer …
Nike Set to Build Out New Shanghai Studio in China Push
Nike Inc. is opening a new creative studio in Shanghai as the world’s largest sportswear company pumps investment into one of its most crucial markets. …
China Suppliers Mock Tariffs With Nike, Lululemon Deals on TikTok
TikTok users in the US are being inundated with videos from Chinese influencers encouraging American buyers to overcome punitive Trump tariffs by buying direct from …
Nike, Lululemon Rebound as Trump Touts Call With Vietnam Leader
Shares in companies that have large manufacturing operations in Vietnam, including Nike Inc. and Lululemon Athletica Inc., soared Friday after President Donald Trump said Vietnam …
Analysis: US Tariffs on Vietnam Would Be a Blow to Nike and Other Sportswear Brands
Nike could soon face another blow in its effort to revive its brand and reverse a long decline in sales: US tariffs on imports from …
Nike Dunk, Once the World’s Hottest Sneaker, Is Fading Away
For the last few years, Nike Inc. prioritised a multi-billion-dollar sneaker franchise that helped the world’s largest sportswear company reach its lofty revenue goals. Now …
Nike Comeback Bid Is Threatened by Inventory Reset, Tariffs
Nike Inc.’s turnaround effort is hitting snags as the company tries to clear out old inventory while feeling the effects of a growing trade war. …
Nike Sales Beat Estimates in New CEO’s First Full Quarter
Nike Inc.’s results surpassed analysts’ expectations as its new chief executive officer’s turnaround strategy begins to take hold. Revenue fell 9 percent to $11.3 billion …
Nike to Post Worst Revenue Fall In 5 Years on Stagnant Demand
Nike is expected to post its steepest revenue decline in nearly five years in its quarterly results on Thursday, as its new products failed to …
This Week: Will Nike Show the First Steps of a Turnaround?
Elliott Hill outlined a clear set of priorities in December when, just two months into the job, he addressed investors and analysts on his first …
Nike Launches New Fitness Brand With Kim Kardashian’s Skims
Nike Inc. and Kim Kardashian’s underwear label Skims are teaming up on a new fitness brand geared toward women. Nike and Skims said in a …
Nike CEO’s Turnaround Plan Began With Call to NFL’s Roger Goodell
When Elliott Hill became chief executive officer of Nike Inc., among his first orders of business was securing its future alongside the biggest sport in …
Nike Told to Compensate Workers in High-Profile Labour Controversy
A human rights monitor has recommended Nike help compensate workers who were furloughed without pay by a supplier in Thailand early in the pandemic. Though …
A Memo to Elliott Hill on His First Day at Nike
Nike has a fresh-faced new hire starting Monday. Elliott Hill begins his tenure as Nike’s new chief executive following last month’s announcement that his embattled …
Nike Replaces North America Boss Ahead of New CEO’s Arrival
Nike Inc. named a recently returned executive to oversee North America ahead of the arrival of new chief executive officer Elliott Hill. Tom Peddie will …
Nike Shareholders Vote Against Proposal on Workers’ Rights
Nike shareholders have voted against a proposal to consider joining binding agreements with supply chain workers to better address human rights issues in high-risk countries …
The Debrief Podcast | How Nike Ran Off Course
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Naomi Osaka Made A Bold Statement In Nike x Ambush For Her Return To The US Open
Just when you thought theme dressing was reserved for the red carpet, Naomi Osaka made a spectacular style statement on her return to the U.S. …
Nike Shares Eyes Longest Win Streak in Eight Years as Sentiment Shifts
Battered in late June after a weak sales forecast, Nike Inc. shares are now on track for their longest winning streak in more than eight …