With hundreds of millions of active Amazon customer accounts worldwide, Amazon Ads provides fashion brands with the scale and reach to help drive engagement with …
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Opportunity
Secondhand Luxury: Opportunity or Threat?
From Burberry to Balenciaga, fashion companies are deepening their presence in the secondhand market. In some cases, they have offered to buy back and then …
How to Tap India’s $15 Billion Diwali Shopping Opportunity
Mohita Aggarwal is planning on wearing a combination of local and international brands for this year’s Diwali season. The 38-year-old homemaker from the northern city …
BoF LIVE | Unpacking the Texture Hair Care Opportunity
Please join us on Thursday, October 13 as BoF’s Tamison O’Connor and Sheena Butler-Young, along with a panel of experts, unpack the texture hair care …
At Balmain, Does a New Logo Signal New Opportunity?
PARIS, France — Parisian fashion house Balmain is getting a new logo for the first time in 70 years. To collaborate on the refresh, creative …
‘Every flat surface is an opportunity’: Lucinda Chambers’ unique sense of style | Interiors
When Lucinda Chambers says, “I see every flat surface as a colour opportunity,” she isn’t fibbing. The west London three-storey Victorian home of the former …
Smaller Fashion Brands See a Big Opportunity in Beauty
Stella McCartney is breaking into beauty. This week, it emerged that the LVMH-owned label is set to enter the beauty sphere with a new clean …
Fashion’s Last Mile Opportunity — Download the Case Study
E-commerce has always been an expensive endeavour. There’s online marketing, warehouse operations and, costliest of all, the process of getting orders to customers’ doorsteps — …
How to Seize Fashion’s Gaming Opportunity — Download the Case Study
One fact about the global video game market tends to surprise those unfamiliar with the business. “The video game industry is larger than the music …
The Opportunity in Hyper-Personalising Shopping
This article first appeared in The State of Fashion: Technology, an in-depth report co-published by BoF and McKinsey & Company. It’s no secret that fashion …
The Opportunity in Digital Fashion and Avatars Report | BoF Insights
Digital Fashion & Avatars Decoded Last week, Facebook announced its rebranding to Meta and committed billions of dollars to building the metaverse, an immersive future …
Zazie Beetz Wore Et Ochs To The Night Of Opportunity Gala
Zazie Beetz attended the Night of Opportunity Gala held at Cipriani Wall Street on Wednesday (May 4) in New York City. While most of us …