Following a successful debut at Men’s Paris Fashion Week in June, HUGO and South African footwear brand Flowers for Society announce the second drop of …
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Partnership
LVMH and Formula 1 Announce 10-Year Partnership
LVMH and Formula 1 on Wednesday announced a decade-long partnership to begin in 2025. As part of the deal, several LVMH brands including Louis Vuitton, …
FIFA to Launch Fashion Line in Partnership with VFiles
FIFA, football’s global governing body, will launch its debut ready-to-wear collection under a licensing agreement with New York-based fashion platform VFiles, according to the organisation. …
EssilorLuxottica Extends Smart Glasses Partnership With Meta
EssilorLuxottica said on Tuesday it had extended its partnership with Meta Platforms for developing smart eyewear by agreeing a new long-term deal that will take both companies …
Condé Nast Inks Partnership With OpenAI
Condé Nast, the publisher of Vogue, Vanity Fair and GQ, has signed a multi-year partnership with artificial intelligence company OpenAI, according to an internal memo …
Sophie Turner Wore Nadine Merabi Celebrating Her Partnership With St-Germain Hugo Spritz
On Tuesday evening as Sophie Turner celebrated her exciting new partnership with St-Germain Hugo Spritz. The event, hosted at Bergdorf Goodman’s beauty lounge in New …
The High Stakes of Manchester City’s C.P. Company Partnership
C.P. Company will become the new fashion partner of eight-time Premier League champions Manchester City for the 2024/25 season onwards, the company told BoF. City …
Frasers Buys THG’s Coggles Website as They Unveil Partnership Deal
Mike Ashley’s Frasers has bought luxury goods websites from THG in a deal that will also include selling the online health and beauty retailer’s protein …
BoF Insights and Quilt.AI Form Partnership to Deliver AI Solutions in Fashion and Beauty
The Business of Fashion is pleased to announce a new partnership between BoF Insights, BoF’s data and advisory team, and Quilt.AI, a leading artificial intelligence …
BoF Insights and Quilt.AI Form Partnership to Deliver AI Solutions in Fashion and Beauty
The Business of Fashion is pleased to announce a new partnership between BoF Insights, BoF’s data and advisory team, and Quilt.AI, a leading artificial intelligence …
Chivas Regal Illuminates Golden Hour in Partnership with Luxury Couture Designer Duo Falguni Shane Peacock
Chivas Regal, an icon of luxury blended Scotch whisky, is merging cocktails, fashion and couple goals with the launch of a new limited-edition “Golden Hour …
Neiman Marcus Ends Partnership With Farfetch
Neiman Marcus Group on Wednesday announced it has abandoned plans to use Farfetch’s e-commerce software to revamp the luxury department store’s online storefront and app. …
Tiger Woods and Nike End Partnership After 27 Years
Tiger Woods announced the end of his 27-year-long Nike sponsorship deal via a statement on Instagram on Monday. The legendary American golfer — the winner …
Everything you need to know about the SKIMS x NBA partnership
The SKIMS x NBA partnership has set the sports and fashion world abuzz as the iconic shapewear brand, founded by influencer-entrepreneur-mogul Kim Kardashian, cements its …
Puma Hires A$AP Rocky as Creative Director of Formula 1 Partnership
Fashion’s convergence with the world of sport continues. This week, it comes in the form of A$AP Rocky’s appointment as creative director of Puma’s Formula …
Tamara Mellon Announces Partnership With Footwear Licensing Company
Luxury shoe designer Tamara Mellon is partnering with licensing company Titan Industries to operate and manufacture her namesake brand, the two companies announced Friday. Under …
Nike and Fortnite Level Up Their Partnership
If Nike ever decided to make a video game, it would probably look something like “Airphoria,” the new digital world it debuted in Fortnite on …
LVMH Expands Partnership With Epic Games
LVMH is increasing its use of Epic Games’ technology to create new virtual experiences across its brands, such as virtual fitting rooms and fashion shows …
Adidas Hit With Investor Suit Over Broken Ye Partnership
Adidas AG was sued by investors who claim the German sports giant knew about risks of its partnership with the rapper known as Ye long …
Sandy Liang Takes Over Salomon For Nostalgic Partnership
Athletic footwear is about to take a whole new meaning Athletic footwear is about to take a whole new meaning Who said that sportswear, specifically …