Tamara Mellon Announces Partnership With Footwear Licensing Company

Luxury shoe designer Tamara Mellon is partnering with licensing company Titan Industries to operate and manufacture her namesake brand, the two companies announced Friday.

Under Titan Industries, which produces footwear for brands like Badgley Mishka and L’Agence, Tamara Mellon will enter wholesale for the first time next year. Terms of the deal were not disclosed.

Titan Industries will manage Tamara Mellon’s e-commerce business, which has been its primary distribution channel since launching in 2016. Titan will also move the shoe brand’s production from Italy to Spain, where it has an established network of shoemakers and manufacturers.

“When I started the company in 2016, I wanted to focus on DTC only, but as we have grown, both here in the US and internationally, we see an opportunity in being able to service those clients with more ease through key wholesale channels,” Mellon said in a statement.

Mellon, the co-founder of Jimmy Choo, raised at least $87 million in venture funding for her brand, which was an early adopter of the monthly drop model over the traditional seasonal production cycle. In 2018, it opened a flagship location in Los Angeles. The brand generated around $30 million in sales that same year, BoF previously reported.

Tamara Mellon raised $50 million in Series C funding in 2019, in a round led by London-based investment firm Centricus. Other investors included NEA and Quadrille Capital. At the time, the brand had plans to use the new capital for retail expansion and manufacturing innovation.

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