China’s Anta Sports Products has offered to buy 29 percent of struggling German sportswear firm Puma from France’s Pinault family, three people with knowledge of …
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China’s Anta Sports Said to Be Exploring a Bid for Puma
Chinese sports apparel company Anta Sports Products Ltd. is among firms exploring a potential takeover of Puma SE, according to people familiar with the matter. …
Jil Sander × PUMA Revives a Legend: 30 Years of Minimalism and Movement
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Ahluwalia Reaches First Milestone with Puma
The London-based designer introduces the PUMA Suede following a successful London Fashion Week. Creative director Priya Ahluwalia has partnered with the iconic sneaker and apparel …
Pinault Family Won’t Exit Puma Stake at Current Value, Source Says
Artemis, the Pinault family’s holding that controls Gucci-owner Kering, will not sell its 29 percent stake in sports brand Puma at the current market value …
Puma Shares Soar on Report Pinault Family Exploring Sale of 29% Stake
Shares in Puma SE surged after Bloomberg reported on Monday that the holding company of France’s Pinault family is weighing options for its 29 percent …
Puma Appoints Former Adidas’ CIO Andreas Hubert As COO
Puma said on Thursday that it had appointed Adidas’ former chief information officer, Andreas Hubert, as chief operating officer from September 1, expanding its management …
Puma Shares Dive After Warning of Full-Year Loss, US Tariff Impact
Puma shares opened down 18 percent on Friday after the German sportswear brand said it now expects annual sales will decline and it will make …
Puma Announces Second Collaboration With Rihanna’s Fenty
“She’s back,” read a brief statement from Puma chief executive Arne Freundt in a one-line press release issued by the German sportswear giant on Wednesday, …
Adidas and Puma Bet on Running Shoes as Tariffs Loom
Running could turn around the fortunes of Puma SE and Adidas AG as they look to make up ground lost to new upstarts before US …
Balenciaga teams up with Puma for distressed take on iconic sneakers
Balenciaga is once again selling something that looks distressed and old for a dollar amount that your average person would most likely never want to …
Puma Hires A$AP Rocky as Creative Director of Formula 1 Partnership
Fashion’s convergence with the world of sport continues. This week, it comes in the form of A$AP Rocky’s appointment as creative director of Puma’s Formula …
Adidas, Puma Expected to Hike Sportswear Prices Following Nike as US Tariffs Hit
Adidas and Puma are likely to hike prices for running shoes and sportswear in the United States, following Nike’s lead, analysts and investors said on …
Struggling Puma Names Former Adidas Sales Chief as CEO
Sportswear brand Puma said on Thursday former Adidas sales chief Arthur Hoeld would take over as CEO, replacing Arne Freundt due to what the company …
Adidas, Puma Plunge as Trump’s Tariffs Shock Shoe Supply Chains
Adidas AG and Puma SE plunged amid a shock to their supply chains after President Donald Trump announced new tariffs on crucial shoe and apparel …
Puma Warns Tariffs, Geopolitical Tensions in 2025 Forecast
Puma SE forecast another slow year of growth in 2025 due to global trade tariffs, currency volatility and geopolitical tensions. The German sportswear brand expects …
Puma Shares Fall After Sales and Profit Miss
Puma shares slid 18 percent on Thursday after the German sportswear brand reported lower than expected fourth-quarter sales and a decline in annual profit, raising …
Puma Is Bringing AI-Generated Design to the Football Pitch
Puma is using AI to bring Manchester City fans closer to the game. On Monday, the company is launching a platform that will let the …
PUMA Hoops Drop New Stewie 3 Harry Potter Sneakers
Fresh off of a gold medal win, WBNA MVP and self-proclaimed Harry Potter aficionado Breanna “Stewie” Stewart is dropping her latest signature shoe: the enchanting Stewie 3 Harry …
Puma Returns to Sales Growth in Americas Despite ‘Volatile’ Market
Puma said on Wednesday a return to growth in the Americas helped it meet first-quarter sales forecasts, sending the German sportswear group’s shares 4 percent …


















