On August 1, Algerian boxer Imane Khelif competed against Italian boxer Angela Carini in the first round of the women’s welterweight boxing tournament at the …
Rebrand
Why Esprit’s Ambitious Rebrand Fell Short
Esprit is closing stores and laying off staff in its US division as a global rebranding campaign appears to have faltered, The Business of Fashion …
Is Kylie Jenner Having a Fashion Rebrand? A Look at Her Style Evolution
Photography by Getty ImagesFrom skulls and chokers in the 2010s to suits and slingbacks in 2023, it seems a new Kylie Jenner era is upon …
Beauty’s ”Ageing” Rebrand That Never Was
Earlier this week, I received a pitch about “intentional ageing,” the supposed “newest beauty trend” emerging in cosmetic dermatology and plastic surgery. Make no mistake: …
Ivanka Trump’s Bland Response to Donald Trump’s Indictment Signals Her Rebrand Era
Following Donald Trump’s indictment, Ivanka Trump took to Instagram Stories to offer her condolences. On March 31, the former White House senior advisor shared a …
Inside Jonathan Simkhai’s Rebrand | BoF
Jonathan Simkhai is giving his brand the Madonna treatment. The Los Angeles-based designer is dropping his first name from his nearly 13-year-old label as part …
Kendall Jenner’s NYFW Street Style Proves She’s Ready For A Rebrand
Scroll To See More Images Kendall Jenner has stepped out in what are easily some of the most influential street-style looks over the past few …
The Financial Times’ ‘How to Spend It’ Gets a Rebrand
How to Spend It, the Financial Times’ lucrative weekend lifestyle guide for the newspaper’s moneyed readers, is getting a makeover, starting with a new name: …
Why Lady Gaga’s Haus Beauty Needed a Rebrand
When Lady Gaga debuted makeup brand Haus Labs in 2019, her angle was access: (relatively) affordably priced products, available exclusively on Amazon, the e-commerce giant …
Toronto Jewelry Brand Vitaly Drops Its Spring 2022 Collection Rebrand
Vitaly is a Toronto-based jewelry brand that, in the words of its creative director Zack Vitiello, makes accessories for tomorrow. Worn by Grimes, Post Malone …