Moncler is a modern luxury success story. Its Chairman, Chief Executive and main shareholder Remo Ruffini bought the near-bankrupt heritage skiwear label in 2003, transforming …
Strategy
Inside Nike’s Radical Direct-to-Consumer Strategy — Download the Case Study
In October 2020, in the middle of a global pandemic that had infected 188 countries, causing record sales damage across the retail sector, Nike’s share …
BoF LIVE: A Survival Strategy for Fashion Magazines
1st June at 16:00 BST / 11:00 EDT Featuring Angus James MacEwan, senior vice president of marketing & US business of Highsnobiety, Antoine Gregory, founder …
Lorenzo Bertelli on Prada’s Sustainability Strategy
Two weeks ago, Lorenzo Bertelli was standing on the floor of a factory watching old fishing nets turn from waste material to the nylon at …
The Strategy Behind Balenciaga’s Destroyed Sneaker Stunt
This week, tweets like “Balenciaga this has to be a joke right?” and “I’m 100% convinced that Balenciaga is a social experiment” flew across the …
Calvin Klein’s New Strategy: Don’t Market the Dream, Market What Sells
On the morning Calvin Klein released its collaboration with skate brand Palace, Stefan Larsson, chief executive of the brand’s parent, PVH Corp., received a text …
A Survival Strategy for Fashion Magazines
When Dotdash Meredith announced it was shuttering American fashion magazine InStyle’s print edition in February, it was a familiar enough story for the beleaguered publishing …
Download the White Paper: Crafting an Emerging Talent Strategy
CWP5 Banner ad In the fifth BoF Careers white paper, we share actionable insights and advice from six global experts on how fashion companies can …