On Grammys night, Olivia Rodrigo further cemented her status as pop’s reigning beauty idol. The 19-year-old singer started off the evening evoking ’90s grunge glamour with punkish eyeliner, a berry-stained lip, and a loose cascade of waves. Then, after performing “drivers license” (the hit that catapulted her into overnight fame at the beginning of last year) and taking home three awards including Best New Artist, she switched things up for the after-party, slipping into a holographic-lids-and-spiky-fringed-bun combination worthy of a glitzy night out in 2002, let alone 2022. Given the aplomb with which she carried off both nostalgia-driven beauty looks, it’s clear: Whether Rodrigo is fresh-faced or dialing up the boldness and brightness, she does so with a this-is-me attitude that’s refreshing and inspiring. And that’s exactly why Rodrigo has been tapped by beauty brand Glossier as their first-ever celebrity partner since launching in 2014.
Photo: Courtesy of Glossier
“Beauty has always been a way for me to express myself,” Rodrigo, who has been drawing on her signature flicks of eyeliner since she was 14, tells Vogue. “I’m still figuring out what works for me,” she continues. “I imagine that’ll continue to change as I get older, but that’s what’s fun about it—getting to grow up with your beauty, style, and routine, and, most importantly, having your own relationship with it and not worrying about what others say or think.” In joining forces with Glossier, Rodrigo seeks to encourage her following to embrace beauty that “emphasizes what you got” while also reconsidering the rules. There’s never been a better time to get edgier with your style, after all.
“Olivia is a Glossier girl because she is unapologetically true to herself,” says creative director Marie Suter of what makes Rodrigo an ideal collaborator. Rodrigo, who has previously partnered with Glossier on Vogue Beauty Secrets and red carpet looks for the AMAs and Grammys, will lend her creative vision to new initiatives for the brand that will run the gamut from social content to major campaigns. The shared goal between Glossier and Rodrigo? “Challenge the notion of what a ‘typical’ celebrity beauty partnership looks like in a really fun and personal way,” explains Suter. That begins with their first Rodrigo-fronted campaign, which riffs on Rodrigo’s ’90s-leaning aesthetic and Glossier’s “You Look Good” motto as the singer playfully poses for close-up portraits and hazy camcorder captures, sporting her trademark fluffy brows, feline-flicked eyes, and a warm, sun-kissed glow.
