TikTok is one of the fastest-growing social media networks in history with more than one billion monthly active users. How can fashion brands credibly and effectively engage with top TikTok talent — and what does a successful campaign look like?

Join us at our next in-person and digital event: BoF Professional Summit: New Frontiers in Fashion and Technology to examine these topics with leading TikTok creators and brand executives. Limited tickets are available to attend in person in New York — or join the global livestream, available to BoF Professional All-Access members. The BoF Professional Summit is presented by Coinbase.

BoF has gathered two of TikTok’s most pivotal creators to pull back the curtain on what truly drives success on the platform, including:

  • Prolific TikTok stars Nic Kaufmann and Wisdom Kaye, sit down with BoF’s Imran Amed to discuss their favourite brand partnerships and what makes a viral TikTok moment
  • Christopher Bugg, Prada Group’s group communication director and Pranav Mandavia, talent agent from United Talent Agency discuss the critical elements of a compelling TikTok strategy and explain how to partner with top creators
  • For the full speaker list, please click here.

BoF Professional Summit: New Frontiers in Fashion and Technology

Wednesday May 4, 2022 – The Times Center, New York

09:00 to 09:30 EDT: Arrivals & Coffee

09:30 to 13:40 EDT: Content Sessions

  • An Overview of “The State of Fashion: Technology” report in partnership with McKinsey & Company
  • Augmented Reality: What Breakthroughs Will Make the Metaverse Mainstream?
  • The NFT Debate: Is There a Viable Business Model for Fashion?
  • An Alternate View on How Web3 Can Transform Fashion
  • Welcome to the Metaverse: Why the Fashion Industry Should Care
  • Lessons on Working With Leading TikTok Creators
  • How Fashion Brands Can Find Success on TikTok
  • What Digital IDs Can Do for Fashion
  • Connected Physical Stores: Personalising the Customer Journey
  • Pioneering Post-Pandemic Wholesale Strategies
  • Managing Fashion’s Relationship With Carbon Through Technology

13:40 to 14:00 EDT: Exclusive Q&A session

14:00 to 15:30 EDT: Networking Lunch (included in ticket price)

Join us at The Times Center in New York on May 4. Space is limited: purchase your ticket today. Unable to join us in person? The full summit will also be livestreamed for All-Access Professional Members. Register Now.

The BoF Professional Summit is made possible in part through our partners Coinbase, McKinsey & Company, Joor, Brandlive and The Invisible Collection.

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