Image courtesy of fashionnetwork.com
Fashion collaborations are always a great way to expand a brand’s audience and reach. And in this age of acquisitions with fashion brands attempting to acquire as much fashion real estate, so to speak, as possible, fashion collaborations have become as common as spring/summer, fall/winter collections.
That said, Yohji Yamamoto has taken the concept of fashion collaborations even further. Yohji Yamamoto with fellow Japanese brands Needles, Noma td, Hysteric Glamour, Ambush, and Minedenim is launching a unisex collaborative brand, Wildside, which will only be available online.
Wildside will be available in Yohji Yamamoto’s signature color black and will include a wide range of disciplines including art, interior design, and lifestyle. The early collaborations will be more fashion focused.
As reported in fashionnetwork.com, “military, work, and sports” are the keywords for the brand with “elements extracted from the essence of Yohji Yamamoto reconstructed with a casual taste.” Wildside will also feature link ups with “galleries and artists who have a close affinity with Yohji Yamamoto Inc.”
Wildside will open its flagship store in Japan this coming fall.
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Ken Downing’s new gig
Effective August 1, Ken Downing will be the new creative director of luxury fashion at Halston. In his new role Downing will oversee the creative direction of Halston, as well as serving as the face and voice of the iconic brand. Downing will also host the brand’s livestream sessions.
Downing has previously served as the senior vice president and fashion director for Neiman Marcus and as the chief creative officer of international retail developer Triple Five Group Worldwide. At Triple Five Group, Downing helped launch American Dream, a revolutionary 3.3 million square foot shopping, dining and entertainment complex in East Rutherford, New Jersey.
The Halston brand was launched in the 1960s by Roy Halston Frowick, rising to prominence in the 1970s with signature materials such as jersey, cashmere, and suede (Ultra Suede) to reinvent the jumpsuit, the shirtdress, and the classic caftan. Roy Halston Frowick died in 1990.
Image courtesy of fragrantica.com
Victoria’s Secret’s new fine fragrance
It has been five years since Victoria’s Secret launched a fine fragrance. Well, the time is here for a new fine fragrance and that new fine fragrance launched on Tuesday.
Victoria’s Secret’s Bare Eau de Parfum adapts to every person’s body chemistry to create a scent that is unique to all who wear it. Bare Eau de Parfum uses Cryptosym technology, which can encrypt scent formulations and protects it from future replication.
“Bare Eau de Parfum is our most intimate fragrance yet. It’s about a quiet confidence that comes from knowing your authentic self, and celebrates individuality in its most natural form,” said Kristen Lagoa, vice president of merchandising, beauty and accessories at Victoria’s Secret, as reported in fashionnetwork.com.
“When creating this fragrance, we wanted to craft something completely different—something that unveils the signature scent everyone is looking for,” added master perfumers at Symrise, Nathalie Benareau and Carlos Vinals. “Comforting yet captivating, soft yet sensual. The idea was to accentuate the natural beauty of the wearer without covering up their unique scent and individuality.”
Bare Eau de Parfum launched with a women-led campaign featuring incredible women ranging from social advocates, herbalists, artists, and creatives. The Bare Eau de Parfum campaign was photographed by photographer Zoe Ghertner and styled by Camilla Nickerson.
—William S. Gooch
