Chinese New Year Luxury for the Year of the Rabbit
Every year the Chinese celebrate the beginning of a new lunar year. In 2023 we welcome the Year of the Rabbit with festivities beginning on the new moon on January 22nd and culminating with the Lantern Festival on February 5th. We always love seeing what luxury brands are doing to celebrate the Chinese New Year; read on to learn more and see some of our holiday favorites.
Chinese festivities last around 15 days, ending on the full moon. The dragon, the tiger, and the colors red and gold are some of the symbols of this holiday. Also known as the Spring Festival, during this celebration, people often gift red envelopes with money in them to shy away the devil.
Each lunar year in the Chinese calendar is named after one of the twelve Chinese zodiacs, animals from last year’s tiger to creatures like the monkey, the pig, the dragon, and the snake. This year we celebrate the Year of the Rabbit. Which is filled with symbolism for being an example of mercy, elegance, and beauty. This animal is also seen as the luckiest of the twelve zodiac signs.
Around this time every year, many luxury brands use the opportunity to communicate with the Chinese New Year in mind, the first steps of luxury innovation and design for the new lunar year.
Read along to learn a bit more about our favorite takes on this Chinese New Year.
Just as a rabbit would do… Take a leap!
Gucci
Gui Pei
Barbie teamed with Chinese couturier Guo Pei for the second time to release a limited-edition doll for the 2023 Chinese New Year. For this stunning edition, Guo looks to the traditional Qing Dynasty court dress, a style she has referenced in her couture and wedding creations for many years. | Shop Barbie
Ferragamo
Welcome the new lunar year with Ferragamo with the “Eye of the Auspicious Rabbit”. In the Italian luxury brand’s Lunar New Year Collection, fresh charm infuses classical Chinese imagery. | Shop Ferragamo
Valentino
For its celebration of the Lunar New Year, Valentino launched the Valentino Rosso Toile Iconographe capsule collection. Centered around the color red, this curated collection features reimagined garments and handbags to ring in the Year of the Rabbit. | Shop Valentino
Burberry
In celebration of the Year of the Rabbit, Burberry calls for taking a leap and finding the opportunity in a new perspective for their playful 2023 Chinese New Year-inspired capsule collection. Starting with the addition of rabbit ears to the luxury brands Thomas Burberry “TB” logo. And culminating in the campaign video below. | Shop Burberry
Piaget
Piaget celebrates the Chinese New Year with a curated collection of designs ready to radiate the light of the Rabbit in 2023. | Shop Piaget
Loewe
Loewe launched a Year of the Rabbit Collection for the 2023 Chinese New Year. Filled with whimsical bunny motifs and classically chic accessories, if you are a Loewe lover looking to celebrate the lunar new year in style, this is the collection for you. | Shop Loewe
Even if some brands don’t have specific campaigns or products for this lunar year, many still communicate the festival. Often seen online in showcases of products in signature bright red and gold and or with Chinese Zodiac animals. So keep your eyes open for the Rabbit, and may your year be filled with luck!
Feature Image: Rabbit Print Silk Foulard by Ferragamo
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