So we just got images from the Skims Fits Everybody campaign starring SZA and, friends, she is serving you-know-what.
“I’m excited to be in Skims’ latest Fits Everybody underwear campaign and to align myself with a brand that strives to make women feel both comfortable and sexy,” SZA said in the release. The singer, who is currently finishing up her SOS tour, models four different pieces from the brand’s Fits Everybody line: the square-neck bodysuit, the bandeau, and two different bras, along with matching underwear. The campaign also released a video ad, with the “Kill Bill” singer modeling the bodysuit and saying, “Everybody’s wearing Skims.”
In her own Instagram post boosting the new campaign, SZA wrote in the caption, “Feelin fine and comfy in my @SKIMS grateful to be included in their new campaign wearing Fits Everybody 😉.”
Courtesy of Skims
“SZA’s honesty, confidence, and dynamic energy are unparalleled,” said Kim Kardashian in the release. “She’s truly the woman of the moment, and I’m so honored for her to be featured in Skims’ latest campaign.”
Say what you will about Kardashian, but the Skims marketing campaigns remain undefeated. Recently the brand made headlines for the low-key brilliant decision to feature White Lotus breakout stars Simona Tabasco and Beatrice Grannò starting back in January. “I watched The White Lotus and had to have my girls!” wrote Kardashian on Instagram announcing the new campaign. Other celebs who have modeled the shapewear include Chelsea Handler, Brooke Shields, and Juliette Lewis, in addition to Kardashian herself of course.
