After launching Victoria’s Secret beauty products on Amazon, the lingerie brand is expanding to include apparel on the retail platform. The lingerie giant’s official Amazon storefront gives customers the opportunity to purchase products such as bras, underwear, sleep, swim and loungewear from its in-house brands like Pink.
Select Victoria’s Secret apparel will also be eligible for Amazon’s “try before you buy” program; it allows Prime customers to try a pair of underwear or bras on before purchasing the product.
This collaboration is the first time the lingerie brand’s apparel is available through a retail partner in North America.
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